The FTC, IP, and SSOs: Government Hold-Up Replacing Private Coordination | Epstein, Kieff, Spulber

Richard A. Epstein, F. Scott Kieff, Daniel F. Spulber; The FTC, IP, and SSOs: Government Hold-Up Replacing Private Coordination, 2011-08-05; 29 pages; SSRN or doi

Published everywhere they have shelf space

OpenX and AdTruth Announce Partnership to Deliver Groundbreaking Mobile Targeting Capabilities | OpenX

OpenX and AdTruth Announce Partnership to Deliver Groundbreaking Mobile Targeting apabilities; press release; 2013-01-30.
Teaser: OpenX and AdTruth Announce Partnership to Deliver Groundbreaking Mobile Targeting Capabilities
Unprecedented access to quality mobile audiences via OpenX Market Real-Time Bidding platform delivers improved ROI for advertisers and publishers

“Cool” enterprise apps, a category

Via TechCrunch

Centerpiece

Tomfoolery

  • Kakul Srivastava, CEO, co-founder; ex-Yahoo!, VP & GM of Flickr
  • Sol Lipman, co-founder, chief product officer; ex-AOL, VP of mobile,
  • Funding (a press release factoid)
    • a seed stage
    • $1.7 million
    • Andreessen Horowitz
    • David Tisch
    • Jerry Yang at AME Cloud Ventures
    • Brad Garlinghouse of YouSendIt
    • Ash Patel at Morado Ventures
    • Sam Pullara at Sutter Hill Ventures

Mentions

Obama’s ‘Big Data’ Victory | L. Gordon Crovitz | WSJ

L. Gordon Crovitz; Obama’s ‘Big Data’ Victory; In INFORMATION AGE (a blog column series) of The Wall Street Journal (WSJ); 2012-12-18.
Teaser: Marketing politicians is now like selling drinks. It involves filtering policies and voters through algorithms.

Mentions

  • A database <quote>unified database, factoring in some 80 pieces of information about each person, from age, race and sex to voting history.</quote>
  • The campaign’s “chief scientist,” Rayid Ghani, had been at Accenture
  • Campaign manager Jim Messina
  • ProPublica quoted
  • Multivariate tests identified issues and positions that could move undecided voters, ProPublica
  • <quote>The [Obama] campaign denied reports that it tracked visits to pornography sites in its outreach algorithms.</quote>