Testimony presented before the Senate Armed Services Committee, Subcommittee on Cybersecurity on 2017-04-27.
- Take the population and break it down into communities, based on any number of criteria (e.g. hobbies, interests, politics, needs, concerns, etc.).
- Determine who in each community is most susceptible to given types of messages.
- Determine the social dynamics of communication and flow of ideas within each community.
- Determine what narratives of different types dominate the conversation in each community.
- Use all of the above to design and push a narrative likely to succeed in displacing a narrative unfavorable to you with one that is more favorable.
- Use continual monitoring and interaction to determine the success of your effort and adjust in real time.
Christopher Paul, Miriam Matthews; The Russian “Firehose of Falsehood” Propaganda Model; PE-108-OSD; Rand Corporation; 2016; 16 pages (landscape, like slideware); landing.
Teaser: Why It Might Work and Options to Counter It