Angelisa C. Plane, Elissa M. Redmiles, Michelle L. Mazurek, University of Maryland; Michael Carl Tschantz, International Computer Science Institute; Exploring User Perceptions of Discrimination in Online Targeted Advertising; In Proceedings of the USENIX Security Symposium; 2017-08-16; some pages; landing.
tl;dr → Consumers hate targeted advertising in concept and in practice. N-2086.
Did someone not know this? … conclude that this is but awareness raising.