‘We have to change the flow of money’: Marketing heavyweights are getting behind Amino Payments (ex Curren-C) to clean up digital advertising | Business Insider

‘We have to change the flow of money’: Marketing heavyweights are getting behind a new tech to clean up digital advertising; ; In Business Insider; 2017-09-05.

tl;dr → <buzzy>blockchain</buzzy> Curren-C relaunches as Aminio Payments.

Teaser
  • Amino Payments [verb] blockchain technology [adverb] digital advertising.
  • Amino Payments [deals] AppNexus, T-Mobile.
  • The Block Chain is good, Fraud is bad, [Lack of] budget control is bad.

Mentions

  • Amino Payments
  • AppNexus
  • Dstillery
    a DSP, an agency, an arbitrageur? <quote>an ad buying firm</quote>
  • MetaX
  • papyrus.global
  • New York Interactive Advertising Exchange (NYIAX)
  • Procter & Gamble
  • T-Mobile
    referenced as a “marketer” [they resell spectrum rights, in nano-slices, yes?]
  • Unilever

Amino Payments

  • was named Curren-C
    • Will Lutrell, founder, Amino Payments
  • Customers
    • AppNexus
    • T-Mobile
  • Investors
    • Brian O’Kelley

Who

  • Sam Bloom, CEO, Camelot
    Camelot is an agency.
    Sam Bloom is quoted for color, background & verisimilitude.
  • Will Lutrell, founder, Amino Payments (née Curren-C)
  • Kari Marshall, VP of media, T-Mobile.
  • Brian O’Kelley, CEO, AppNexus
  • Marc Prichard , <wow>chief brand officer</wow>, P&G,

Referenced

Previously

In Business Insider

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