Verizon Wants to Build an Advertising Juggernaut. It Needs Your Data First | WSJ

Verizon Wants to Build an Advertising Juggernaut. It Needs Your Data First; ; In The Wall Street Journal (WSJ); 2017-09-05.
Teaser: The company offers concert tickets and other rewards in exchange for customers’ personal information

tl;dr → No information; just FUD, name dropping & pull quoting.. <claimed><quote>Verizon hopes the information will help it gain advertising revenue to offset sluggish growth in its cellular business.</quote></claimed>

Mentions

  • Diego Scotti, chief marketing officer, Verizon.
  • Verizon Selects
  • Oath
    • AOL
    • Yahoo
  • Declined to comment.
    • Google
    • Facebook

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