Verizon Wants to Build an Advertising Juggernaut. It Needs Your Data First; Ryan Knutson; In The Wall Street Journal (WSJ); 2017-09-05.
Teaser: The company offers concert tickets and other rewards in exchange for customers’ personal information
tl;dr → No information; just FUD, name dropping & pull quoting.. <claimed><quote>Verizon hopes the information will help it gain advertising revenue to offset sluggish growth in its cellular business.</quote></claimed>
- Diego Scotti, chief marketing officer, Verizon.
- Verizon Selects
- Declined to comment.