Frederic Filloux; Publishers, pick your KPIs and stick with them; In His Blog, entitled Monday Note, centrally hosted on Medium; 2017-09-17.
Teaser: News publishers reassure themselves with the number of Key Performance Indicators at their disposal. The selection of gauges is always indicative of business priorities (or lack of thereof).
tl;dr→ For the KPI, use ARPU, only; ignore others.
- Average Revenue Per User (ARPU)
- page loading latency
- Mechanical Turk
- Facebook Users’ Datapoints; a spreadsheet, 1 sheet, 98 rows+header
provenance: unstated; owner unstated, origin unstated.