Publishers, pick your KPIs and stick with them | Monday Note

Frederic Filloux; Publishers, pick your KPIs and stick with them; In His Blog, entitled Monday Note, centrally  hosted on Medium; 2017-09-17.
Teaser: News publishers reassure themselves with the number of Key Performance Indicators at their disposal. The selection of gauges is always indicative of business priorities (or lack of thereof).

tl;dr→ For the KPI, use ARPU, only; ignore others.


  • Average Revenue Per User (ARPU)
  • Google
  • page loading latency
  • viewability
  • advertising
  • Facebook
  • Mechanical Turk
  • BuzzFeed


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