Truth Vs. Religion: What Kind Of Data Company Are You? | Ad Exchanger

Truth Vs. Religion: What Kind Of Data Company Are You?; Auren Hoffman; in Ad Exchanger; 2017-09-11.
Auren Hoffman is CEO, SafeGraph.
SafeGraph, are purveyors to the trades.

tl;dr → What fun!  How very B-school.

Theory
  • Data versus Application
  • Truth versus Religion
  • Series beats Parallel
Nostrum

To start, do “one thing well.”

Mentions

Axes

Truth
Historical recordation (true history)
Religion
Prediction (prophecy upon a religious teaching)
Data
Sell “data,” only that.
Applications
Perform “data,” as artists.

Taxonomization

Experian Truth
Equifax Truth
Transunion Truth
LiveRamp Truth
Segment Truth
Improvado Truth
mParticle Truth
Bloomberg Truth
FICO Religion
ThreatMetrix Religion
Nielsen Religion
Market Track Religion
Yodlee Data
Vantiv Data
Clearbit Data
Windfall Data Data
SecondMeasure Application
Verisk Application
Abacus Application
Vantiv Application
Plaid Application
Siftery Application

Staffing

Truth stats. watchers.
Religion stats. watchers & algo. minders.
Application no UX
Application UI & UX

Actualities

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