SaaSonomics: Is the SaaS Business Model sustainable? | Zipfluence

Staff (Zipfluence); SaaSonomics: Is the SaaS Business Model sustainable?; In Their Blog; 2015-Summer.

tl;dr → No.  Betteridge’s Law.

Zipfluence are the white-on-black font people Digital Partners Pty (NZ)

Zipfluence (Zipf – Fluence) is the 5th generation of the 5 year old Excapite experiment. An ongoing analysis of the economics of the Mobile Convergence (MobCon) across finance, media, telecoms and IT. It consists of a highlights package from the earlier Excapite journey, some new analysis and some experiments in harvesting machine traffic., and has been moribund since 2014.


<quote>The inherent risk of the SaaS business model is, if growth takes too long to achieve then, by the time the model brakes even with the COTS Model, it will already be in decay.</quote>


  • Commercial Off-the-Shelf (COTS)
  • Customer Lifetime Value (CLV)
  • Success Software as a Service (SaaS)
  • Cost of Customer Acquisition (COCA)
    • Return on COCA
  • Salesforce



In Their Blog


Comments are closed.