As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread; Nat Ives; In Advertising Age; 2017-09-20.
tl;dr → Microsoft has joined the Coalition for Better Ads.
Rik van der Kooi (Microsoft); Microsoft Joins The Coalition For Better Ads; In Their Blog; 2017-09.
Rik van der Kooi is corporate VP for search advertising, Microsoft.
- Coalition for Better Ads (CBA)
- for Chrome
- of Google
- a browser
- of Microsoft
- <could><eventually>unilaterally block ads that coalition
researcheditorial has deemed annoying.</eventually></could>
- Will call it “ad filtering” going forward
<quote>The term “blocking” carries a lot of baggage.</quote>
- <quote>Chrome browser will start “filtering” in “early” 2018.
- Digital Content Next
- a trade association
- for online publishers
- member, CBA
- Adblock Plus
- <quote>charges [large] companies fees to participate in its whitelisting program<quote>
- The business model is extortion, attributed to Randall Rothenberg.
The spox of Microsoft did not <quote>immediately respond to a request for comment on that point.</quote> [but did she later?]
- Procter & Gamble
- WPP’s GroupM
- Thomson, of Reuters
- The Washington Post
- Interactive Advertising Bureau (IAB)
- Association of National Advertisers (4As)
- Digital Content Next, a trade association for online publishers and a coalition member itself.
- <ahem>…and more!</ahem>
For color, background && verisimilitude…
- A spox, a ‘droid, presented as a woman, Microsoft.
- Rik van der Kooi, corporate VP for search advertising, Microsoft.
- Satya Nadella, CEO, Microsoft.
- Jason Kint, CEO, Digital Content Next.
- Randall Rothenberg, CEO, Interactive Advertising Bureau (IAB).
In Advertising Age…