As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread | Advertising Age

As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread; ; In Advertising Age; 2017-09-20.

tl;dr → Microsoft has joined the Coalition for Better Ads.

Original Sources

Rik van der Kooi (Microsoft); Microsoft Joins The Coalition For Better Ads; In Their Blog; 2017-09.
Rik van der Kooi is corporate VP for search advertising, Microsoft.

Mentions

  • Microsoft
  • Coalition for Better Ads (CBA)
    • for Chrome
    • of Google
  • Edge
    • a browser
    • of Microsoft
  • <could><eventually>unilaterally block ads that coalition research editorial has deemed annoying.</eventually></could>
  • Google
  • Will call it “ad filtering” going forward
    <quote>The term “blocking” carries a lot of baggage.</quote>
  • <quote>Chrome browser will start “filtering” in “early” 2018.
  • Digital Content Next
    • a trade association
    • for online publishers
    • member, CBA
  • Adblock Plus
    • Eyeo
    • <quote>charges [large] companies fees to participate in its whitelisting program<quote>
    • The business model is extortion, attributed to Randall Rothenberg.
      The spox of Microsoft did not <quote>immediately respond to a request for comment on that point.</quote> [but did she later?]

Membership

  • Procter & Gamble
  • Unilever
  • WPP’s GroupM
  • Facebook
  • Thomson, of Reuters
  • The Washington Post
  • Interactive Advertising Bureau (IAB)
  • Association of National Advertisers (4As)
  • Digital Content Next, a trade association for online publishers and a coalition member itself.
  • <ahem>…and more!</ahem>

Quoted

For color, background &&amp verisimilitude…

  • A spox, a ‘droid, presented as a woman, Microsoft.
  • Rik van der Kooi, corporate VP for search advertising, Microsoft.
  • Satya Nadella, CEO, Microsoft.
  • Jason Kint, CEO, Digital Content Next.
  • Randall Rothenberg, CEO, Interactive Advertising Bureau (IAB).

Previously

In Advertising Age

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