Grand ideas from 12 disruptive marketing thought leaders distilled into 6 marketing & advertising predictions for 2030 | Michael Haupt

1Michael Haupt; Grand ideas from 12 disruptive marketing thought leaders distilled into 6 marketing & advertising predictions for 2030; In His Blog, centrally hosted on Medium; 2016-11-11.
Teaser: Grand ideas from 12 disruptive marketing thought leaders distilled into 6 marketing & advertising predictions for 2030.

tl;dr → What’s hot circa 2015: Interactive Voice Response, The Data Licentiate, The Universal Dossier, (Ever-more) Precise Targeting, Propensity Prediction

Predictions

  1. The End of Privacy Concerns
  2. The Transfer of Data Ownership
  3. The End of Broadcast Advertising
  4. The Rise of Personal ChatBots
  5. The Shift Toward Evolved Enterprises (more services, more persuasion)
  6. The Shift From Communicating to Predicting

Persons

  1. Jay Abraham
  2. Paul Adams
  3. Alex Bogusky
  4. Cindy Gallop
  5. Seth Godin
  6. Bob Hoffman
  7. Naomi Klein
  8. Kalle Lasn
  9. Mary Meeker
  10. Al Ries & Laura Ries
  11. Luke Sullivan
  12. Monte Wilson
Also
  • Peter Diamandis
  • Ray Kurzweil
  • Gerd Leonhard
  • Mat Schlicht

Mentions

  • A universal history approach.
    as technological megashifts
  • X.ai
    • Funding: $23M, Series B funding.
  • Additive Manufacturing
    his neologism for 3-dimensional Printing (3D Printing)
  • The consumer (the users) are the product, of the social venues.
  • Something about predictive analytics (propensity scoring) in content marketing
    but the concept is not developed.
  • Precision>target audiencesto timely circumstances</quote>

Forces

Understood as transitions current state to next state.

Concern Current State Next State
Focus Science, Technology, Engineering and Math (STEM) Creativity, Originality, Reciprocity, Empathy and Intuition (COREI)
World Rational, Logical, Predictable Random, Empatetic, Emotional
World View Mechanistic Ecological
Interactions Competition and Manipulation Collaboration and Problem Solving
Organizations Hierarchical Command & Control Circles, Swarms, Swirls
Fetish Efficiency, Cost Reduction, Speed, Profit Connection, Nurturing, Love.

Exemplars

In order of apparance in the work…

Social Venues

  • Google
  • Twitter
  • Facebook
  • LinkedIn
Chatbots
  • Siri of Apple
  • Cortana of Microsoft
  • Now of Google
  • Echo of Amazon
    (sic) Alexa
Manufacturing
  • Google
  • Microsoft
  • HTC
  • Samsung

Aspects

  • Infinite Computing
  • Artificial Super-Intelligence
  • Sensors & Networks
  • Robotics
  • 3D Printing
  • Virtual and Augmented Reality:

Pantheon

Jay Abraham
Jimi Wales’ Wiki.
Website.
Twitter.
Paul Adams
LinkedIn.
ex-Google, ex-Facebook, “head” of product, Intercom.
Grouped; Publisher?; 2011; ASIN:0321804112: Kindle: $20?
Website.
Twitter.
Alex Bogusky
Jimi Wales’ Wiki.
The 9-Inch Diet; Publisher; 2009; ASIN:157687320X: Kindle: $20?
tl;dr → Burger King is bad.
Website.
Twitter.
Peter Diamandis
Medium
Cindy Gallop
Medium
Honorific: is brash.
Make Love Not Porn, a talk, at Theater, Entertainment, Distraction (TED), hosted on YouTube; WHEN? (these performances typically run ~20 min).
Website
Twitter.
Seth Godin
Medium.
Claimed: has popularized “permission marketing.”
Website.
Twitter.
Bob Hoffman
Medium
Scrivener, the Ad Contrarian, a blog <quote>who’s been “making marketers uncomfortable since 2013.</quote>
Website.
Blog.
Twitter.
Naomi Klein
Jimi Wales’ Wiki
Honorific: an activist.
Claimed: branding is oppression.
No Logo; Publisher?; 2000; ASIN:000734077X: Kindle: $20?
Website.
Twitter.
Ray Kurzweil
Chief futurist, Google.
Website
Kalle Lasn
Jimi Wales’ Wiki
Founder, Adbusters (magazine).
“Chief architect,” Occupy Wall Street Movement.
Claimed: consumerism is evil.
Culture Jam: America’s Suicidal Binge; Publisher?; WHEN? ASIN:B00DY4O5GE: Kindle: $20?
Website.
Twitter.
Gerd Leonhard
Medium.
Seer, booster.
Mary Meeker
LinkedIn
Staff, Partner title?, Kleiner Perkins, Caulfield & Byers (KPCB)
Claimed: publishes Internet Trends, serial slideware, annual.
Webpage.
Twitter.
Al Ries
Jimi Wales’ Wiki
Claimed: “the father of positioning”
Al Reis, Laura Reis, The Fall of Advertising; self-published (ebook); 209; ASIN:B000FC11PG: Kindle: $20?
Website, Al & Laura Ries, father and daughter marketing strategists
Laura Ries
Jimi Wales’ Wiki
Al Reis, Laura Reis; The Fall of Advertising; ibidem.
Twitter.
Website, ibidem.
Luke Sullivan
Medium
Hey Whipple, Squeeze This; Publisher?; WHEN? ASIN:B01AVKWLCS: Kindle: $20?; Website Twitter.
tl;dr → <quote>a diatribe</quote>.
Matt Schlicht
Medium
Monte Wilson
LinkedIn.
ex-Adobe, Oracle, EMC.
Some Talk; At Some Venue, hosted On YouTube; 2016.
tl;dr → on the scientism of “sided” brain thinking.

Referenced

Previously

In His Blog

Also

Also His Blog

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