As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?; Marty Swant; In Ad Week (Advertising Week); 2017-09-24.
Teaser: Acquisition of The Weather Company fuels a new division
tl;dr → Watson (a service bureau, AI-as-a-Service) is open for business.
The 4 pillars of Watson Advertising.
- Targeting, Audience construction & activation.
- Optimization, Bidding & buying.
- Advertising, Synthesis of copy and creative.
- Planning, Campaign planning for media buying.