As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? | Ad Week

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?; ; In Ad Week (Advertising Week); 2017-09-24.
Teaser: Acquisition of The Weather Company fuels a new division

tl;dr → Watson (a service bureau, AI-as-a-Service) is open for business.

Mentions

The 4 pillars of Watson Advertising.
  1. Targeting, Audience construction & activation.
  2. Optimization, Bidding & buying.
  3. Advertising, Synthesis of copy and creative.
  4. Planning, Campaign planning for media buying.

Separately noted.

 

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