Advertising Trade Groups Object to Safari’s New Intelligent Tracking Protection | John Gruber

John Gruber; Daring Fireball: Advertising Trade Groups Object to Safari’s New Intelligent Tracking Protection; In His Blog; 2017-09-16.

tl;dr → the gloating. Big Bad Apple pulled one over on Big Bad AdTech.  Gruber a Cupertino boosterist. Quotes from the Microsoft pantheon are exhibited.

Occasion

Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser; ; In Ad Week; 2017-09-14.
Teaser: They argue it’ll hurt user experience and campaign targeting

Mentions

  • Intelligent Tracking Prevention (ITP)
  • Interactive Advertising Bureau (IAB)
  • American Advertising Federation (AAF)
  • Association of National Advertisers (ANA)
  • Trade Group Name with Four ‘A’s in it (4A)
    American Association of Advanced Advertisers (AAAA, 4A)
    American Association of Advertising Agencies (4As)

Who

 

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