Video games used to be an escape. Now not even they are safe from ads; John Leyden; In The Register; 2017-10-09.
Teaser: Devs seduced by the dark arts of data collection and product placement
tl;dr → Ads: always, everywhere and on every available surface.
Chris Boyd (Malwarebytes); Exploring the virtual worlds of advergaming, a talk; performed at the Virus Bulletin conference, in Madrid, Spain; 2017-10-05′ abstract.
tl;dr → The abstract appears as a tutorial on the trade: targeted advertising and on campaign management. No specific companies or practices are named in the abstract.
<quote>Mobile apps have embraced advergaming, trending against upfront payments in favour of free games financed through data collection, adverts and in-app purchases. Of the top 30 games on Google Play, 27 apps contained ads and the same number contained in-app purchases. All were free to download and targeted casual gamers.</quote>