Attack of the Zombie Web Sites, owned by 301 Network, Monkey Frog, Market 57, Orange Box, Arceneaux, Becks, AdSupply, Focus Marketing, Lepton Labs, Willis, Corson, VivaGlam, RecipeGreen, Van Derham | BuzzFeed

Attack of the Zombie Websites; Craig Silverman; In BuzzFeed; 2017-10-17.
Teaser: <snip>actual reporting, by an actual reporter</snip> how seemingly-credible players in the ad supply chain can play an active role in — and profit from — fraud.

tl;dr → the lede is buried, but he does get down to it; the names are recited, the scheme is explained.  Lots of discursory background & color.

Accused

Whereas the article buries the lede way way down under the fold…
  • 301network Media, allied “dbas”; Matt Arceneaux, Andrew Becks.
    Monkey Frog Media, Market 57, Orange Box Media
  • AdSupply, allied “dbas”; Eric Willis, Chris Corson.
    Focus Marketing, Lepton Labs
  • KVD Brand Inc.; Katarina Van Derham.
    Viva Glam, RecipeGreen

Original Sources

  • Social Puncher, an research boutique, operated as SadBotTrue.com.
  • Pixelate, opined; claims independent discovery.
  • Protected Media, opined, as commissioned, from BuzzFeed.
  • Integral Ad Sciences (IAS), opined, as commissioned, from BuzzFeed..

Mentions

  • “self-driven”
  • “session hijacking”
  • “friend or foe” system
  • “ad hell”
  • <quote>It was the digital equivalent of skimming from a casino.</quote>
  • “Clawbacks”
  • “In-human traffic,” “non-human traffic”
    because nobody in the trade wants to say “robot.”

Separately noted.

 

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