Google’s plan to block certain ads in Chrome is making ad executives nervous and fueling conspiracy talk; Mike Shields; In Business Insider; 2017-10-27.
tl;dr → Google’s Coalition for Better Ads is non-transparent. Many have FUD.
Mentions
- Google
- Chrome
- Coalition for Better Ads (CBA)
- Parsec
- runs proscribed ads
- will have to abandon that practice
- Interactive Advertising Bureau (IAB)
honorific: <quote>the leading digital-ad trade group</quote> - Venable,
Venable is a purveyor of legal services to the trades.
Proscribed
The Better Ads Standards
- auto-play video with sound
- mobile full screen rollover (takeover), statement
- ten other types, not enumerated
(there are twelve proscribed creative types)
Administrator
Membership
two tiers (three tiers)
- Tier 1, dues required.
- Tier 2, dues required.
Members
- “dozens of members”
- Exemplars
(dropping some names that you are expected to recognize)- Google,
- IAB,
- GroupM,
- Procter & Gamble,
- Thompson Reuters.
Quoted
For color, background & verisimilitude…
- Anonymous, spox, Google
- Marc Guldimann, CEO, Parsec
is against it. - Harry Kargman, CEO, Kargo,
Kargo is in media arbitrage & agency work,
is against it. - Gefen Lamdan, senior vice president, Celtra.
Celtra is an agency,
is against it. - Ari Lewine, co-founder, chief strategy officer, Triplelift.
is against it; was vague, mentioned Facebook, Google. - Brendan McCormick, spox, Venable
- Jim Spanfeller
- honorific: an industry veteran,
- ex-GM Forbes.com, attributed as “who once ran”
- founder The Daily Meal, (a blog)
- Troy Young, president digital, Hearst Media.
like it; opines Google’s viewpoint on Google’s media.
Referenced
- Advertising Privacy Safari Chrome; Some Cub Reporter (SCR); In That Certain Blog of the Tow Center of the Columbia Journalism Review, hosted at Columbia University; WHEN?
Coalition for Better Ads - Google Will Help Publishers Prepare For A Chrome Ad Blocker Coming Next Year; Some Cub Reporter (SCR); In The Wall Street Journal(WSJ); perhaps 2017-10-01.
tl;dr → Something about Google affording offenders a 30-day grace priod prior to blocking their ads in Chrome
Previously
In Business Insider…