The architecture of the Internet is based on a number of principles, including the self-describing datagram packet, the end to end arguments, diversity in technology and global addressing. As the Internet has moved from a research curiosity to a recognized component of mainstream society, new requirements have emerged that suggest new design principles, and perhaps suggest that we revisit some old ones. This paper explores one important reality that surrounds the Internet today: different stakeholders that are part of the Internet milieu have interests that may be adverse to each other, and these parties each vie to favor their particular interests. We call this process “the tussle”. Our position is that accommodating this tussle is crucial to the evolution of the network’s technical architecture. We discuss some examples of tussle, and offer some technical design principles that take it into account.
Lost me at “hegemon.” That’s a $10 word from academe where the departments =~ m/\bstudies$/i; and they use “privilege” as a verb in an argot. Without irony. Fancy. As well, even credulous Millennials will see the author’s endeavor, as stated, isn’t a business so much as a checkbox on a subpanel on a stock-standard expected feature of the MUA. Those Millies are wily, they can smell this; they want to work on World Changing Ideas, like taxi hailing, laundry scheduling or pizza delivery.
<quote>I look forward to joining Drawbridge and maximizing that potential at scale. Connecting and understanding consumers across multiple devices without relying on personal information is an incredibly powerful asset.</quote>
Lines of Busniess
Insertion-order media sales through its platform,
Insertion-order media sales through its self-serve model,
Something about “it’s like TV”
wherein the lumpenproletariat types spend 6 hours a day watching TV; same with smartphones.
Something about telemarketing spam via PSTN voice: “technology” cannot yet distinguish between friends & family (wanted calls) and telemarketers (unwanted calls).
Definition of user centric: centered upon the user [consumer].
Something about how it isn’t possible to go “off the record” without special affordances built into the system. Whereas computers are infinite surveillance & recording devices; he doesn’t frame it as the perjorative.
Something about interruptions; notifications that cannot be quieted.
Something about how products need to have restraint, which is undefined.
It isn’t possible to order people to sequester their phones during a corporate dinner on corporate time. Story about corporate pressists and industry bloggists needing constant contact; especially right before the [Google I/O] trade show.