Tussle in Cyberspace: Defining Tomorrow’s Internet | Clark, Wroclawski, Sollins, Braden

David D. Clark, John Wroclawski, Karen Sollins, Robert Braden; Tussle in Cyberspace: Defining Tomorrow’s Internet; In Proceedings of ACM Special Interest Group on Communications (SIGCOMM); 2002-08-19; 16 pages.


The architecture of the Internet is based on a number of principles, including the self-describing datagram packet, the end to end arguments, diversity in technology and global addressing. As the Internet has moved from a research curiosity to a recognized component of mainstream society, new requirements have emerged that suggest new design principles, and perhaps suggest that we revisit some old ones. This paper explores one important reality that surrounds the Internet today: different stakeholders that are part of the Internet milieu have interests that may be adverse to each other, and these parties each vie to favor their particular interests. We call this process “the tussle”. Our position is that accommodating this tussle is crucial to the evolution of the network’s technical architecture. We discuss some examples of tussle, and offer some technical design principles that take it into account.

Want Teenage Boys to Read? Easy. Give Them Books About Sex | David Handler (Lemony Snicket) in NYT

Want Teenage Boys to Read? Easy. Give Them Books About Sex; David Handler; In The New York Times (NYT); 2017-07-28.

tl;dr → Boys don’t read after age 12, That is why.

David Handler
  • Daniel Handler
  • Writes as Lemony Snicket
  • Lemony Snicket, All the Dirty Parts (unavailable, unlisted, still in production)
    tl;dr →<quote>portrays a young boy’s emotional, heteroflexible sex life</quote>


  • Young Adult, a genre
    • Young Adult Literature
    • dystopia, slaughter
    • but no sex allowed
  • P. G. Wodehouse, The Flowers of Evil
  • Anais Nin, Delta of Venus
  • Milan Kundera, The Unbearable Lightness of Being
  • Oscar Hijuelos; The Mambo Kings Play Songs of Love

Tom Insel is “The Smartphone Psychiatrist” at Mindstrong Health | The Atlantic

Tom Insel is “The Smartphone Psychiatrist” promoting his employer ‘Mindstrong’;
David Dobbs; In The Atlantic; 2017-07.

tl;dr → a promotion of Mindstrong Health, announcing $14M in funding today
tl;dr → a hagiogaphy of Dr. Thomas Insel, its public face.


Mindstrong Health Raises $14 Million in Series-A Funding; press release; 2017-06-15.
Teaser: Founding team includes the former Director of the National Institute of Mental Health, Dr. Tom Insel, and former Director of the National Cancer Institute, Dr. Richard Klausner

Tom Insel
  • Mindstrong, startup, Palo Alto, CA
  • Product Manager (Director?), Verily (the ‘V’ in the Alphabet pantheon as Google’s “health” hobby).
  • (ex-)National Institute of Mental Health (NIMH).
  • other institutions in the article.
Mindstrong Health


Separately noted.


Why Daniel Gelertner, Dittach, Is Not Looking to Hire Computer-Science Majors

Why I’m Not Looking to Hire Computer-Science Majors; Daniel Gelertner; In The Wall Street Journal (WSJ); 2015-08-28.

Lost me at “hegemon.” That’s a $10 word from academe where the departments =~ m/\bstudies$/i; and they use “privilege” as a verb in an argot. Without irony. Fancy. As well, even credulous Millennials will see the author’s endeavor, as stated, isn’t a business so much as a checkbox on a subpanel on a stock-standard expected feature of the MUA. Those Millies are wily, they can smell this; they want to work on World Changing Ideas, like taxi hailing, laundry scheduling or pizza delivery.


  • Daniel Gelertner
    • Dittach, CEO, 2014-08→now
    • Lifestreams, bizdev, 2012→now (concurrent with Dittach), licensee of Mirror Worlds
    • Managed Interface Tech, engineer?, 2009-11→2011-01.
    • University of the Republic, designer, 2007-04→2008-06.
    • Yale, Class ’10, B.A. Music
  • Dittach, CrunchBase
    <quote spelling=”theirs”>Dittach is a moblie app that syncs with you emaill account making finiding attachments much easier and more efficiant.</quote>
  • Daniel Gelertner (son) vs David Gelertner (father)
  • el’s previous & current endeavor was LifeStreams of Mirror Worlds
  • Computer Scientist David Gelernter; Alexandra Wolfe; In The Wall Street Journal (WSJ); 2013-11-29.
    Teaser: Can the computer scientist help make computers more intuitive?
  • Mirror Worlds, In Jimi Wales Wiki

The digital ad business is broken, says Jim Spanfeller, former Forbes.com CEO | VentureBeat

The digital ad business is broken, says former Forbes.com CEO; ; In VentureBeat; 2015-08-08.


  • Jim Spanfeller
    • CEO, The Daily Meal, a  publisher
    • ex-CEO, Forbes.com
    • ex-editor, Yahoo Internet Life
    • Chairman Emeritus, Internet Advertising Bureau (IAB)
  • Viewability
  • WhiteOps
  • brushmyteeth.com (a fictitious synthetic publisher)
  • fake traffic, generated traffic, fraud
  • premium publishers
  • private marketplaces
  • transparency
  • viewability guaratees
  • Quoted
    • Ari Brandt, CEO, MediaBrix (an ad network).
  • Device IDs (IDFA, GPSAID)
  • “buy environments” → content targeting
  • Something about how IP address targeting is highly inaccurate.
  • <quote>And third-party data “is fundamentally useless.”</quote>, attributed to Jim Spanfeller.

Mindfulness is a capitalist grift: How faux enlightenment maintains our status quo | Salon

Mindfulness is a capitalist grift: How faux enlightenment maintains our status quo; ; In Salon; 2015-07-15.
Teaser: The meditative practice favored by America’s titans of industry bears no relation to its anti-materialist origins
The article originally appeared on AlterNet.

tl;dr → U R Doin it Rong.

Drawbridge’s Hiring Of Winston Crawford, Ex-iAd Exec, Reflects Wider Use Cases For Identity, Location Data | GeoMarketing

Drawbridge’s Hiring Of Ex-iAd Exec Reflects Wider Use Cases For Identity, Location Data; David Kaplan; In GeoMarketing; 2015-07-17.


  • Winston Crawford
    • COO, Drawbridge
    • ex: “head” (director?), iAd Marketplaces, Apple.
    • <quote>I look forward to joining Drawbridge and maximizing that potential at scale. Connecting and understanding consumers across multiple devices without relying on personal information is an incredibly powerful asset.</quote>
  • Drawbridge
    • Kamakshi Sivaramakrishnan
    • Lines of Busniess
      • Insertion-order media sales through its platform,
      • Insertion-order media sales through its self-serve model,
      • Connected Graph licensing.

Sundar Pichai of Google Talks About Phone Intrusion | NYT

Sundar Pichai of Google Talks About Phone Intrusion; Conor Dougherty; In The New York Times (NYT); 2015-07-12.
Sundar Pichai, Google’s senior vice president of products, Google


  • Something about “it’s early days.”
  • Something about “it’s like TV”
    wherein the lumpenproletariat types spend 6 hours a day watching TV; same with smartphones.
  • Something about telemarketing spam via PSTN voice: “technology” cannot yet distinguish between friends & family (wanted calls) and telemarketers (unwanted calls).
  • Definition of user centric: centered upon the user [consumer].
  • Something about how it isn’t possible to go “off the record” without special affordances built into the system.  Whereas computers are infinite surveillance & recording devices; he doesn’t frame it as the perjorative.
  • Something about interruptions; notifications that cannot be quieted.
  • Something about how products need to have restraint, which is undefined.
  • It isn’t possible to order people to sequester their phones during a corporate dinner on corporate time.  Story about corporate pressists and industry bloggists needing constant contact; especially right before the [Google I/O] trade show.
  • Crooning about good design.


Brand Names

  • Android Wear
  • Android Auto
  • Google Now
  • Google Priority Inbox
  • Google Calendar
  • Google Chrome
  • Google Search