HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR | VentureBeat

HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR; Dean Takahashi; In VentureBeat; 2017-09 (vaguely dated as “one month ago, basedlined from 2017-10, don’t ya hate it when they do that?).

tl;dr → HP will do (Windows) computers for games & VR.


  • Ron Coughlin
  • Insights
    1. A person’s a person, no matter how small
    2. Persons want to be connected.
    3. Anything&Everything-as-a-Service (AEaaS)
  • Strategy
    1. Core
    2. Innovation
    3. Upscale, “premium”
  • And
    • detachables
    • pens
    • privacy screen 35°
    • Sprout
    • 3D Scanning
    • 3D Printing
    • VR backpack
  • Omen (a brand of Windows PC)
    • Microsoft is the partner
    • Omen X Notebook
    • Omen X DNA
    • Omen Command Center
      (a Windows App to control on-box devices, lights, etc.)
    • Omen Battery
      unpluggable, hot-swappable.
    • Omen Keyboard
      • physical
      • 22mm motion
      • 26-key multiple keypress
        (2x over 26 keys? or 2^26 possible combinations?)
  • Also
    • synergy
    • application areas are recited,
      customer opportunities beyond “officework” are recited.

      • movies
      • military
      • marketing
      • retail store operations (shelf stocking)


In VentureBeat

Students Get Tuition Aid for a Piece of Their Future | WSJ

Students Get Tuition Aid for a Piece of Their Future; Jillian Berman; In The Wall Street Journal (WSJ); 2017-09-10.
Teaser: Income share agreements seem poised to take off, as costs and debt loads rise.

tl;dr → <quote>Under the terms of a typical ISA, students agree to pay a percentage of their future earnings for a predetermined period in exchange for help up front with their tuition.</quote>


  • Income Share Agreement (ISA)
  • Lumni, an organization offering students in Latin America ISAs since 2002 and in the U.S. since 2009.
  • Cappex.com, a web site; vertical search of college and scholarship offers.
  • Purdue University, Indiana
    Back a Boiler program.
  • Purdue Research Foundation, manages the ISA program at Purdue.


  • David Bergeron, senior fellow at the Center for American Progress.
  • David Cooper, chief investment officer, Purdue Research Foundation.
  • Mitch Daniels,
    • the university’s president,
    • Republican,
    • ex-governor, Indiana.
  • James Fish, chief financial officer, Clarkson University.
  • Mark Kantrowitz, publisher, Cappex.com.
  • Zachary Meyer,
    • Reference customer.
    • Senior, Purdue,
  • Miguel Palacios
    • assistant professor of finance, Haskayne School of Business, University of Calgary.
    • co-founder of Lumni.
  • Jason Tyszko, executive director of the U.S. Chamber of Commerce Foundation Center for Education and Workforce,

Android takes aim at ISP surveillance with DNS privacy | Naked Security

Android takes aim at ISP surveillance with DNS privacy; John E Dunn; In Naked Security; 2017-10-27.


  • Transport Layer Security (TLS)
  • Server Name Identification (SNI)
  • DNS-over-TLS
  • Port 853
    like Port 53, but with TLS.
  • Android, not specific to Android
  • Google DNS
  • none
  • <claim>even Google’s DNS service doesn’t support it yet.</claim>


  • DNSCurve
  • Confidential DNS
  • DNS-over-DLTS (DNSoD)
  • DNSCrypt
  • DNS-over-TLS


  • Investigatory Powers Act (IPA)
    • United Kingdom (UK)
    • commenced 2016-11
    • a.k.a. “Snooper’s Charter”




In Naked Security

In China’s Hinterlands, Workers Mine Bitcoin for a Digital Fortune | NYT

In China’s Hinterlands, Workers Mine Bitcoin for a Digital Fortune; Cao Li, Giulia Marchi; In The New York Times (NYT); 2017-09-13.
Teaser: One of the largest sources of Bitcoin can be found in the grasslands of Inner Mongolia, despite Chinese skepticism over its potential for risk.

tl;dr → needed: cheap labor, cheap power.


  • A travel log;
    • Color images are shown
    • People, who are workers in the mines, operators are named.
  • Inner Mongolia, a region of China
    Inner Mongolia, is not located Mongolia (the country)

As Google Fights Fake News, Voices on the Margins Raise Alarm | NYT

As Google Fights Fake News, Voices on the Margins Raise Alarm; Daisuke Wakabayashi; In The New York Times (NYT); 2017-09-26.

tl;dr → Google Bad. They change their indexing; publishers beholden to search-generated traffic sourcing schemes are affected.
and → <quote>The New York Times could not find the same level of traffic declines at all of those publications, based on data from SimilarWeb</quote> <ahem>then why write the article about a non-event?</ahem>


The voices on the margins,
The marginal voices.
  • Socialists, specifically, David North
  • SourceFesters
  • Breitbartists
  • Frank Pasquale


Frank Pasquale; The Black Box Society: The Secret Algorithms That Control Money and Information; Harvard University Press; 2016-08-29; 320 pages; ASIN:0674970845: Kindle: $10, paper: $11+SHT; separately filled.


  • World Socialist Web Site (WSWS)
  • Project Owl, of Google
    • Announced 2017-04.
    • <google>algorithmic updates to surface more authoritative content</google>
      <ny-times>stamp out fake news stories from its search results</ny-times>
  • Google performs search results page rating
    • A panel method, of living humans.
    • The panel is paid-staff of Google.
    • N=10,000.
  • Search Quality Evaluator Guidelines; Google; 2013.
  • Alexa, of Amazon,
    not the robot, the web analytics shop.
    has independent traffic estimates.
  • David North (WSWS); open letter to Google, World Socialist Web Site (WSWS); 2017-08-25.
  • SimilarWeb, a web analytics firm.
  • some video, unattributed; hosted on SourceFed; 2016-06.
    tl;dr → accuses Google; asserts there is manipulation of the search results.
  • Four Times Google was Linked Directly to Hillary Clinton; Some Screeching Troll (SST); On Breitbart; 2017-08-14


  • is buried.
  • The New York Times (NYT) is not able to replicate or validate the claims of traffic falloff.
    <quote>The New York Times could not find the same level of traffic declines at all of those publications, based on data from SimilarWeb, a web analytics firm. </quote>


  • Michael Bertini, expert, iQuanti.
    iQuanti is a marketing agency.
  • Pandu Nayak, spox, fellow, Google.
  • David North, the editorial chairman, World Socialist Web Site
  • Frank Pasquale, professor, law, information law, University of Maryland.


In The New York Times (NYT)…

Why women of 40 and 50 are the new ‘ageless generation’ | The Telegraph

Why women of 40 and 50 are the new ‘ageless generation’; Leah Hardy; In The Telegraph; 2017-07-02.

tl;dr → Of a certain age, and forever 21 (as branded); it is “middle age” but not to be called that because old people are middle aged.


  • Credited with inventing the concept The Perennials
    • Gina Pell
    • age 49
    • US internet entrepreneur
    • Quotes
      stripped from Gina Pell (The What) Meet the Perennials; In Her Blog, hoisted on Medium; 2016-10-19; separately filled.; Teaser: Because age ain’t nothin’ but a number

      • <quote>Perennials are ever-blooming, relevant people of all ages who know what’s happening in the world, stay current with technology and have friends of all ages. We get involved, stay curious, mentor others, and are passionate, compassionate, creative, confident, collaborative, global-minded risk takers.</quote>
        <div data-tmg-particle=”tmg-pull-quote”>Perennials are ever-blooming, relevant people who know what’s happening in the worldAnd yes, that HTML tag is actually in the article as such.
      • <quote>The future lies with forward-thinking companies such as Netflix and Amazon who profile customers by their tastes, not by their age. Defining people by their birth year is so antiquated</quote>
  • The study
    • N=500
    • women
    • SuperHuman, an agency
  • SuperHuman
    • Rebecca Rhodes, age 44
      <quote>In today’s Converse-and-jeans uniform, worn by everyone from 10 to 70, you often can’t tell how old a woman is from behind.</quote>
    • Sandra Peat, age 42

<liprofessor, psychology, Harvard University

  • A study, with claims
    • people who feel old compared to others tend to age faster
    • a major factor in this is the way they [must] dress.
    • those who wore uniforms, and so dressed the same as younger colleagues, suffered fewer age-related illnesses.
  • Richard Cope, staff, Mintel, a consumer trends boutique.


  • The mother-daughter in the hook.
  • Nicole Kidman age “40+”
  • Julia Roberts, age 49
  • Brigitte Macron, age 64
    [Wife of] Emmanuel Macron, 39.
  • JK Rowling
  • Michelle Obama
  • Anna Wintour
  • Julianne Moore, age 56,
  • Emma Watson, age 27
  • Fiona Gibson, age 52
  • Lynne Barratt-Lee, age 58, mother; Georgie Barrett, age 24, daugher
  • Grace Fodor, age 50, Studio 10, a cosmetics brand


Due to Gina Pell, separately filled
Confidence Paradox
Due to Rebecca Rhodes; Women have a bad lot; The Media; the body image issues; the unattainable standards.


In The Telegraph

Meet the Perennials | The What

Gina Pell (The What) Meet the Perennials; In Her Blog, hoisted on Medium; 2016-10-19
Teaser: Because age ain’t nothin’ but a number

Gina Pell is Content Chief, The What, a blog.

tl;dr → Perennials are early-to-mid-career, mid-to-upper-affluence, substantially childlessfree (pre-, post-, bychoice-, anti-), educated, cosmopolitan, coastal, suburban-to-urban, but not urban; and most importantly consumerist in mindset; a.k.a. they are Creative Class “professional” types.


The Perennials → <quote>[We] are ever-blooming, relevant people of all ages who live in the present time, know what’s happening in the world, stay current with technology, and have friends of all ages.</quote>


  • Gina Pell claims credit for coining the term The Perennials
    <ahem>as does Nick Graham</ahem> as filled, nearby.

    • Trialed as The Relevants
      Relevants; In Her Blog, WHEN?
    • [she reminds] Slurred, it sounds like “I’m Irrelevant”
    • Gina Pell is a thought leader.
  • Prefer behavior over generational categories
    <quote>recommendation engines that target people based on behavioral data over outmoded generational stereotypes.</quote>
  • Millennials, the generation (is a score years, the twenty years)
    • age 36→16
    • born: 1981→2001
  • Generational segregation
    Counter-claim & Counter-theory (of Pell): the categories drive the separation of the cohorts contra the categories identify the segration already in place.

    • Boomers
    • GenX
    • GenY



  • [They are] ever-blooming, relevant people of all ages
  • [They] live in the present time
  • [They] know what’s happening in the world
  • [They] stay current with technology
  • [They] have friends of all ages.
  • [They] get involved, stay curious
  • [They] mentor others, are many salubrious adjectives:
    • passionate
    • compassionate
    • creative
    • confident
    • collaborative
    • global-minded
  • [They] are risk takers who continue to push up against our growing edge
  • [They] know how to hustle.
  • [They] comprise an inclusive, enduring mindset
  • [They] are not a divisive demographic.
  • [They] have performed faster than any single generation in the axes of
    • wide appeal
    • spread ideas
    • spread commerce.


As paradigmatic icons of the popular culture: #Perennials
<ahem>this method of cohort characterization is cribbed right out of Strauss & Howe</ahem>

  • Lady Gaga + Tony Bennett
  • Lena Dunham + Jenni Konner
  • Beyoncé + Jay-Z, Bob Dylan
  • Jimmy Fallon
  • Pharrell Williams
  • Justin Trudeau
  • Ellen DeGeneres
  • Malala
  • Sheryl Sandberg
  • Mick Jagger
  • Michelle Obama
  • Emma Watson
  • Elon Musk
  • Bernie Sanders
  • Diane Von Furstenberg
  • Lorne Michaels
  • Ai Weiwei
  • John Oliver
  • Aziz Ansari
  • the little girl on Stranger Things
  • Sarah Jessica Parker

The Millennial Clichés

  • Motorola StarTAC
    <aside>and those were great little phones weren’t they? They don’t make ‘em like that any more. Today’s youth wants the phablet, the pocket rocket, the pocket plate.</ahem>
  • <quote>Earned revenue is very 20th Century thinking, Dad. It’s all about eyeballs right now.</quote>, synthetic quite self-attributed to Gina Pell in a fictitious conversation with her parents..
  • Millennials = entitlement
  • living in your parents basement
  • growing an artisanal beard
  • drinking craft beer


  • The Baby Boomers, 1946–1964.
  • The Millennials, 1982-2004.
    <quote>the first and only officially recognized generation by the Census Bureau because of <reasons/></quote>
  • Strauss & Howe Generations (a book), 1991; separately noted, specifically thus.


  • Gina Pell is Content Chief, The What, a blog
    ex-Splendora, a lifestyle magazine.
  • [Business] Partner Amy Parker, 5 years younger
    ex-Splendora, a lifestyle magazine.
  • Husband: Dave [NAME? Pell?], bloggist; NextDraft, a blog.

See Gina Pell welcomes the Perennials: all-ages movement of relevancy; Catherine Bigelow; In The San Francisco Chronicle; 2017-02-15; separately filled.


Gina Pell welcomes the Perennials: all-ages movement of relevancy | San Francisco Chronicle

Gina Pell welcomes the Perennials: all-ages movement of relevancy; Catherine Bigelow; In The San Francisco Chronicle; 2017-02-15.

tl;dr → Gina Pell developed The Perennials concept to capture the cohort of older (uh) Millennial-Gen-Xers who, in middle age, now want some respect.

Original Sources

Gina Pell; Meet the Perennials; In Her Blog on Medium; 2016-10; separately filled.


  • Generation X
  • GenX
  • Gen Ex
  • Slacker


Gina Pell
  • Tech Publishing entrepreneur
  • The What, a lifestyle blog.
  • Amy Parker, business partner
  • ex-Splendora
  • graduate, English, Cal (UCB)
  • an advisory board member to BlogHer
  • San Francisco native,
    grew up Marin County,
    attended San Rafael High School
  • two (young) children
  • <quote>But during one of those sunny suburban days, she realized she’d slipped on a label she never intended to wear: a cliche Marin County Mommy in tennis whites sipping a post-game Chardonnay at 2 in the afternoon.</quote>
    • Lynda, skill courses
    • creating Photoshop
    • DSLR (camera)
    • time management
Dave Pell


  • Margaret Johnson
    • the chief creative officer, Goodby, Silverstein & Partners
    • Used The Perennials concept in the campaign for Sonic Drive-In, 2016-H2;
      the campaign won an award.
  • Something about TV appearances


  • Dave Eggers bookist, artist and activist.
  • Gary Burden, artist.
  • Carrie Mae Weems,
  • Yo-Yo Ma
  • Alice Waters

The Rise of the Perennial Millennial | The Robin Report

(The Robin Report); The Rise of the Perennial Millennial; In Their Blog; 2016-08-15.

Nick Graham
  • CEO of Nick Graham, a Menswear brand (with a capital ‘M’), since 2014.
  • ex-founder, Chief Underpants Officer, JOE BOXER brand.


Perennial Millennials → a group of generationally agnostic individuals, equally committed to seeking out societal solutions, who respect the ability and intelligence of future generations to guide, be guided, and even ignore the follies of the previous generation.


  • prefer psychographics over demographics.
  • Claims origination of the concept Perennial Millennial.



This is a group who that

  • challenges and questions the loopholes in tax laws
  • seeks job opportunities that are both meaningful and satisfying
  • believes gun laws are antiquated and dangerous
  • without question, accepts that climate change is a real and urgent issue.


  • Someone graduating from college instantly in debt might not <snip/> behave the same as a debt-free someone.
    The next generations want to own their own business.
  • Someone who doesn’t trust the economic system as fair and equal will <snip/> not buy brands.
    • And that is the case with most of them.
    • Transparency is prophyoaxis against this attitude.



  • <quote>It’s  not how old people are or how much money they make: I’m more interested in how they think and feel.</quote>
  • <quote>We loosely define generational structures as a population’s influence on culture and society usually triggered by conflict, economics, or technology.
    • Greatest Generation
    • Silent Generation
    • Baby Boomers
    • GenX
    • Gen Y/Millennial
    • Gen Z.
  • The Millennials
    <quote>the first generation to cross from analog to binary thinking driven by the access to technology.</quote>
  • <quote>Marketers find generational structures useful for many reasons, not the least of which to figure out how to maximize revenues to that age group.</quote>

Rita Sherman’s Slide From Middle Class to Medicaid | NYT

One Woman’s Slide From Middle Class to Medicaid; Ron Lieber; In The New York Times (NYT); 2017-07-07.

Rita Sherman → ran out of money.


  • Medicare contra Medicaid
    They both begin with “Bedi-” so…
  • Rita Sherman
    • deceased at 94
    • indigent
  • Wealth
    • 1998
    • $600,000
  • A series of unfortunate events
    at least:

    • Insurance did not pay.
    • The trust failed.


  • Marcia Perna, daughter
    • age 66
  • Michael Perna, son in law.
    • age 67
    • diabetes
    • uninsurable


  • Dementia patients can’t be cared for at home
  • Dementia patients need continual supervision
  • Manifestations
    • incontinence
    • beligerence
    • urgent call to action
    • middle of the night activities
    • violence
    • care given is not work executed elsewhere.