tl;dr → Google Bad. They change their indexing; publishers beholden to search-generated traffic sourcing schemes are affected.
and → <quote>The New York Times could not find the same level of traffic declines at all of those publications, based on data from SimilarWeb</quote> <ahem>then why write the article about a non-event?</ahem>
The New York Times (NYT) is not able to replicate or validate the claims of traffic falloff.
<quote>The New York Times could not find the same level of traffic declines at all of those publications, based on data from SimilarWeb, a web analytics firm. </quote>
Michael Bertini, expert, iQuanti.
iQuanti is a marketing agency.
<quote>Perennials are ever-blooming, relevant people of all ages who know what’s happening in the world, stay current with technology and have friends of all ages. We get involved, stay curious, mentor others, and are passionate, compassionate, creative, confident, collaborative, global-minded risk takers.</quote>
<div data-tmg-particle=”tmg-pull-quote”>Perennials are ever-blooming, relevant people who know what’s happening in the worldAnd yes, that HTML tag is actually in the article as such.
<quote>The future lies with forward-thinking companies such as Netflix and Amazon who profile customers by their tastes, not by their age. Defining people by their birth year is so antiquated</quote>
SuperHuman, an agency
Rebecca Rhodes, age 44
<quote>In today’s Converse-and-jeans uniform, worn by everyone from 10 to 70, you often can’t tell how old a woman is from behind.</quote>
Sandra Peat, age 42
<liprofessor, psychology, Harvard University
A study, with claims
people who feel old compared to others tend to age faster
a major factor in this is the way they [must] dress.
those who wore uniforms, and so dressed the same as younger colleagues, suffered fewer age-related illnesses.
Richard Cope, staff, Mintel, a consumer trends boutique.
The mother-daughter in the hook.
Nicole Kidman age “40+”
Julia Roberts, age 49
Brigitte Macron, age 64
[Wife of] Emmanuel Macron, 39.
Julianne Moore, age 56,
Emma Watson, age 27
Fiona Gibson, age 52
Lynne Barratt-Lee, age 58, mother; Georgie Barrett, age 24, daugher
tl;dr → Perennials are early-to-mid-career, mid-to-upper-affluence, substantially childlessfree (pre-, post-, bychoice-, anti-), educated, cosmopolitan, coastal, suburban-to-urban, but not urban; and most importantly consumerist in mindset; a.k.a. they are Creative Class “professional” types.
The Perennials → <quote>[We] are ever-blooming, relevant people of all ages who live in the present time, know what’s happening in the world, stay current with technology, and have friends of all ages.</quote>
Gina Pell claims credit for coining the term The Perennials
<ahem>as does Nick Graham</ahem> as filled, nearby.
Trialed as The Relevants Relevants; In Her Blog, WHEN?
[she reminds] Slurred, it sounds like “I’m Irrelevant”
Gina Pell is a thought leader.
Prefer behavior over generational categories
<quote>recommendation engines that target people based on behavioral data over outmoded generational stereotypes.</quote>
Millennials, the generation (is a score years, the twenty years)
Counter-claim & Counter-theory (of Pell): the categories drive the separation of the cohorts contra the categories identify the segration already in place.
[They are] ever-blooming, relevant people of all ages
[They] live in the present time
[They] know what’s happening in the world
[They] stay current with technology
[They] have friends of all ages.
[They] get involved, stay curious
[They] mentor others, are many salubrious adjectives:
[They] are risk takers who continue to push up against our growing edge
[They] know how to hustle.
[They] comprise an inclusive, enduring mindset
[They] are not a divisive demographic.
[They] have performed faster than any single generation in the axes of
As paradigmatic icons of the popular culture: #Perennials
<ahem>this method of cohort characterization is cribbed right out of Strauss & Howe</ahem>
Lady Gaga + Tony Bennett
Lena Dunham + Jenni Konner
Beyoncé + Jay-Z, Bob Dylan
Diane Von Furstenberg
the little girl on Stranger Things
Sarah Jessica Parker
The Millennial Clichés
<aside>and those were great little phones weren’t they? They don’t make ‘em like that any more. Today’s youth wants the phablet, the pocket rocket, the pocket plate.</ahem>
<quote>Earned revenue is very 20th Century thinking, Dad. It’s all about eyeballs right now.</quote>, synthetic quite self-attributed to Gina Pell in a fictitious conversation with her parents..
Millennials = entitlement
living in your parents basement
growing an artisanal beard
drinking craft beer
The Baby Boomers, 1946–1964.
The Millennials, 1982-2004.
<quote>the first and only officially recognized generation by the Census Bureau because of <reasons/></quote>
Are Millennials Worth The Hype; staff; In ABA Banking Journal; 2016-04.
<quote>attitudes and habits that are widely thought to be millennial-specific may actually be quite widespread among the general population.</quote>
San Francisco native,
grew up Marin County,
attended San Rafael High School
two (young) children
<quote>But during one of those sunny suburban days, she realized she’d slipped on a label she never intended to wear: a cliche Marin County Mommy in tennis whites sipping a post-game Chardonnay at 2 in the afternoon.</quote>
CEO of Nick Graham, a Menswear brand (with a capital ‘M’), since 2014.
ex-founder, Chief Underpants Officer, JOE BOXER brand.
Perennial Millennials → a group of generationally agnostic individuals, equally committed to seeking out societal solutions, who respect the ability and intelligence of future generations to guide, be guided, and even ignore the follies of the previous generation.
prefer psychographics over demographics.
Claims origination of the concept Perennial Millennial.
This is a group who that
challenges and questions the loopholes in tax laws
seeks job opportunities that are both meaningful and satisfying
believes gun laws are antiquated and dangerous
without question, accepts that climate change is a real and urgent issue.
Someone graduating from college instantly in debt might not <snip/> behave the same as a debt-free someone.
The next generations want to own their own business.
Someone who doesn’t trust the economic system as fair and equal will <snip/> not buy brands.
And that is the case with most of them.
Transparency is prophyoaxis against this attitude.
<quote>It’s not how old people are or how much money they make: I’m more interested in how they think and feel.</quote>
<quote>We loosely define generational structures as a population’s influence on culture and society usually triggered by conflict, economics, or technology.
<quote>the first generation to cross from analog to binary thinking driven by the access to technology.</quote>
<quote>Marketers find generational structures useful for many reasons, not the least of which to figure out how to maximize revenues to that age group.</quote>