<quote>Perennials are ever-blooming, relevant people of all ages who know what’s happening in the world, stay current with technology and have friends of all ages. We get involved, stay curious, mentor others, and are passionate, compassionate, creative, confident, collaborative, global-minded risk takers.</quote>
<div data-tmg-particle=”tmg-pull-quote”>Perennials are ever-blooming, relevant people who know what’s happening in the worldAnd yes, that HTML tag is actually in the article as such.
<quote>The future lies with forward-thinking companies such as Netflix and Amazon who profile customers by their tastes, not by their age. Defining people by their birth year is so antiquated</quote>
SuperHuman, an agency
Rebecca Rhodes, age 44
<quote>In today’s Converse-and-jeans uniform, worn by everyone from 10 to 70, you often can’t tell how old a woman is from behind.</quote>
Sandra Peat, age 42
<liprofessor, psychology, Harvard University
A study, with claims
people who feel old compared to others tend to age faster
a major factor in this is the way they [must] dress.
those who wore uniforms, and so dressed the same as younger colleagues, suffered fewer age-related illnesses.
Richard Cope, staff, Mintel, a consumer trends boutique.
The mother-daughter in the hook.
Nicole Kidman age “40+”
Julia Roberts, age 49
Brigitte Macron, age 64
[Wife of] Emmanuel Macron, 39.
Julianne Moore, age 56,
Emma Watson, age 27
Fiona Gibson, age 52
Lynne Barratt-Lee, age 58, mother; Georgie Barrett, age 24, daugher
tl;dr → Perennials are early-to-mid-career, mid-to-upper-affluence, substantially childlessfree (pre-, post-, bychoice-, anti-), educated, cosmopolitan, coastal, suburban-to-urban, but not urban; and most importantly consumerist in mindset; a.k.a. they are Creative Class “professional” types.
The Perennials → <quote>[We] are ever-blooming, relevant people of all ages who live in the present time, know what’s happening in the world, stay current with technology, and have friends of all ages.</quote>
Gina Pell claims credit for coining the term The Perennials
<ahem>as does Nick Graham</ahem> as filled, nearby.
Trialed as The Relevants Relevants; In Her Blog, WHEN?
[she reminds] Slurred, it sounds like “I’m Irrelevant”
Gina Pell is a thought leader.
Prefer behavior over generational categories
<quote>recommendation engines that target people based on behavioral data over outmoded generational stereotypes.</quote>
Millennials, the generation (is a score years, the twenty years)
Counter-claim & Counter-theory (of Pell): the categories drive the separation of the cohorts contra the categories identify the segration already in place.
[They are] ever-blooming, relevant people of all ages
[They] live in the present time
[They] know what’s happening in the world
[They] stay current with technology
[They] have friends of all ages.
[They] get involved, stay curious
[They] mentor others, are many salubrious adjectives:
[They] are risk takers who continue to push up against our growing edge
[They] know how to hustle.
[They] comprise an inclusive, enduring mindset
[They] are not a divisive demographic.
[They] have performed faster than any single generation in the axes of
As paradigmatic icons of the popular culture: #Perennials
<ahem>this method of cohort characterization is cribbed right out of Strauss & Howe</ahem>
Lady Gaga + Tony Bennett
Lena Dunham + Jenni Konner
Beyoncé + Jay-Z, Bob Dylan
Diane Von Furstenberg
the little girl on Stranger Things
Sarah Jessica Parker
The Millennial Clichés
<aside>and those were great little phones weren’t they? They don’t make ‘em like that any more. Today’s youth wants the phablet, the pocket rocket, the pocket plate.</ahem>
<quote>Earned revenue is very 20th Century thinking, Dad. It’s all about eyeballs right now.</quote>, synthetic quite self-attributed to Gina Pell in a fictitious conversation with her parents..
Millennials = entitlement
living in your parents basement
growing an artisanal beard
drinking craft beer
The Baby Boomers, 1946–1964.
The Millennials, 1982-2004.
<quote>the first and only officially recognized generation by the Census Bureau because of <reasons/></quote>
Are Millennials Worth The Hype; staff; In ABA Banking Journal; 2016-04.
<quote>attitudes and habits that are widely thought to be millennial-specific may actually be quite widespread among the general population.</quote>
San Francisco native,
grew up Marin County,
attended San Rafael High School
two (young) children
<quote>But during one of those sunny suburban days, she realized she’d slipped on a label she never intended to wear: a cliche Marin County Mommy in tennis whites sipping a post-game Chardonnay at 2 in the afternoon.</quote>
CEO of Nick Graham, a Menswear brand (with a capital ‘M’), since 2014.
ex-founder, Chief Underpants Officer, JOE BOXER brand.
Perennial Millennials → a group of generationally agnostic individuals, equally committed to seeking out societal solutions, who respect the ability and intelligence of future generations to guide, be guided, and even ignore the follies of the previous generation.
prefer psychographics over demographics.
Claims origination of the concept Perennial Millennial.
This is a group who that
challenges and questions the loopholes in tax laws
seeks job opportunities that are both meaningful and satisfying
believes gun laws are antiquated and dangerous
without question, accepts that climate change is a real and urgent issue.
Someone graduating from college instantly in debt might not <snip/> behave the same as a debt-free someone.
The next generations want to own their own business.
Someone who doesn’t trust the economic system as fair and equal will <snip/> not buy brands.
And that is the case with most of them.
Transparency is prophyoaxis against this attitude.
<quote>It’s not how old people are or how much money they make: I’m more interested in how they think and feel.</quote>
<quote>We loosely define generational structures as a population’s influence on culture and society usually triggered by conflict, economics, or technology.
<quote>the first generation to cross from analog to binary thinking driven by the access to technology.</quote>
<quote>Marketers find generational structures useful for many reasons, not the least of which to figure out how to maximize revenues to that age group.</quote>
Joshua Cooper Ramo, The Seventh Sense. Networks. 2016.
prediction, predictive analytics
artificially intelligent agents
wicked problems, macroglobal wicked problems
new regulations (are needed)
surveillance capitalismtm, see Shoshana Zuboff
Memes & Metaphors
Minority Report, the film, a meme, a theme
The Metaverse from Snow Crash, by Neal Stephenson
<quote>With so much upheaval ahead, people, groups, and organizations will be forced to adjust. At the level of social norms, it is easy to envision social environments in which people must constantly negotiate what information can be shared, what kinds of interruptions are tolerable, what balance of fact-checking and gossip is acceptable, and what personal multitasking is harmful. In other words, much of what constitutes civil behavior will be up for grabs.</quote>
<quote>Laws and institutions must go hand in hand with the progress of the human mind. As that becomes more developed, more enlightened, as new discoveries are made, new truths disclosed, and manners and opinions change with the change of circumstances, institutions must advance also, and keep pace with the times.</quote>, attributed to Thomas Jefferson, 1816:
Joshua Cooper Ramo, The Seventh Sense. Networks, 2017?
ex-Apple, product management for media, who from 2014 to 2016.
Jonathan Badeen, co-founder and chief strategy officer, Tinder
<quote>Trying to predict where technology will be in a decade may be a fool’s errand, but how often do we get to tie up so many emerging trends in a neat package?</quote>
<quote>All these technologies—interfacing with our smart homes, smart cars, even smart cities—will constitute not just a new way to interact with computers but a new way of life. And of course, worrisome levels of privacy invasion.</quote>
<quote>By 2027, Apple and its competitors will also have cemented a world of tradeoffs: If you want your life enhanced by AI and all the rest of this tech, you’re going to have to submit to constant surveillance—by your devices or, in many cases, by the tech giants themselves. Apple’s bet is that you will trust it to do this: The company’s privacy stance is that it isn’t going to look at or share your data, and it will be encrypted so others can’t look at it, either.</quote>
Defensive computing; Mike Loukides; In O’Reilly Media; 2017-05-31
Teaser: The tools of defensive computing, whether they involve mascara and face paint or random autonomous web browsing, belong to the harsh reality we’ve built.
tl;dr → generalized-handwringing
<quote> What other defensive tools will we see? I don’t know, but I’ll be watching </quote>