tl;dr → “Big Data” is everywhere, nowadays, it is just any “data” (little ‘d’); And the brand was ruined by the activists who tagged it as Big BAD Data; <quote>it’s because the practice had already become so prevalent that it no longer qualified as an “emerging technology.”</quote>
and → Big Data is Facebook; Facebook is bad.
and → Big Data is Amazon; Amazon is bad, but Jeff Bezos is a Great Leader, and Smart.
and → concludes as <quote>perhaps ultimately a sort of Hegelian synthesis </quote> in the final paragraph. <snide> Mistakes will be made, only time will tell, told ya so!</snide> Yup. It’s a Freshman Seminar essay.
You’re reading this cultural analysis and prognostication in Slate. You going to be okay with that? They publish articles with titles such as
Why the Witch is the Pop-Culture Heronie We Need Right Now,
Watch the Uncanny Eyeball Installation That Seems to Watch You Back,
Implanted Medical Devices are Saving Lives. they’re Also Causing Exploding Corpses.
OK? … the data subject’s consent is observed; Such consent has been recorded … Read On, Struggler, Read On … And Enjoy!
<quote>overrun by clickbait, like-bait, and endless baby photos</quote>
whereas: “social study” as a situated practice of “science” is fraught,
to wit: <quote>The wider the gap between the proxy and the thing you’re actually trying to measure, the more dangerous it is to place too much weight on it.</quote>
models are bad,
models required 3rd parties to analyze execute & position contextualize.
Michelle Rhee, ex-schools chancellor, Washington D.C.
<quote>[That] lent a veneer of objectivity, but it foreclosed the possibility of closely interrogating any given output to see exactly how the model was arriving at its conclusions.</quote>
<quote>O’Neil’s analysis suggested, for instance, </quote>
purveyor to the trades, of advice, upon the domain of marketing
is a Danish company
markets to Millennials
an exemplar is identified,
the trend is: “big data” → “small data”
parable by Martin Lindstrom
Chronicle of Lego, a business case
was data-driven → failure
used ethographics → success.
<quote ref=”CNN” date=”2017-09-05″>Lego announced plans to cut roughly 8% of its workforce — 1,400 jobs — as part of an overhaul aimed at simplifying its structure. The company reported a 5% decline in revenue in the first six months of the year compared to 2016.</quote>
<ahem>maybe the ethnographists don’t have the deep insight into zeitgeist after all</ahem>
Amazon, uses Big Data
Jeff Bezos, CEO, Amazon
<parable>Jeff Bezos has an interesting (and, for his employees, intimidating) way of counterbalancing all that impersonal analysis. On a somewhat regular basis, he takes an emailed complaint from an individual customer, forwards it to his executive team, and demands that they not only fix it but thoroughly investigate how it happened and prepare a report on what went wrong.</quote> filed under: how the great ones do it.
<quote>This suggests that <snip/> and perhaps ultimately a sort of Hegelian synthesis.</quote>
The Age of Big Data; Staff; Sunday Review, of the The New York Times (NYT) ; 2012-02-12 (five years ago).
Michael Lewis, Moneyball, 2003, ASIN:0393057658
tl;dr → boosterism upon the use of analytics within the business operations of a baseball team.
Shopping Habits; Some Cub Reporter (SCR); In The New York Times (NYT); 2012-02-10.
tl;dr → <perhaps>that story of Charles Duhigg’s about the [Christian?] girl who is pregnant and Target’s algo finds her in her home and serves her advertisements for the happy arrival, but she isn’t married and her father is unamused.</perhaps>
Perimeter Institute for Theoretical Physics in Ontario.
<quote>retrocausality does not mean that you get to send signals from the future to the past – rather that an experimenter’s measurement of a particle can influence the properties of that particle in the past, even before making their choice.</quote>
Individuals who accuse others of unethical behavior can derive significant benefits. Compared to individuals who do not make accusations, accusers engender greater trust and are perceived to have higher ethical standards. In Study 1, accusations increased trust in the accuser and lowered trust in the target. In Study 2, we find that accusations elevate trust in the accuser by boosting perceptions of the accuser’s ethical standards. In Study 3, we find that accusations boosted both attitudinal and behavioral trust in the accuser, decreased trust in the target, and promoted relationship conflict within the group. In Study 4, we examine the moderating role of moral hypocrisy. Compared to individuals who did not make an accusation, individuals who made an accusation were trusted more if they had acted ethically but not if they had acted unethically. Taken together, we find that accusations have significant interpersonal consequences. In addition to harming accused targets, accusations can substantially benefit accusers.
tl;dr → Yes. Betteridge’s Law fails.
ahem → No. Betteridge’s Law holds. Surely no one can know the future, and anyone who says they can is either high or a fool, perhaps both. One can problematize quibble on the epistemology sense of the word “to know,” if you think you have time for that sort of thing.
The promotional build running up to the release of that certain sequel (2017) to the movie Blade Runner (1982) which is in turn based on a short novel by Philip K. Dick entitled Do Androids Dream of Electric Sheep? (Doubleday 1968) [Answer: No (whereas Androids, after the Ice Cream Sandwich release, are functionally people too, being as they feel pain and love, as eloquently and forcefully testified by Rutger Hauer in a monologue performed so memorably on that dark & rainy night), again, Betteridge's Law holds, c.f.Jimi Wales' Wiki, Jimi Wales' Wiki].
A means & method for producing new predictions, which is better.
Theory-Driven [not Theory-Laden].
Whereas sociology is either slow journalism [documentation] or activism [promotion] in service to personal ideals.
Replicatability is not claimed. It’s a best practice for high fidelity journalism.
<quote>What is unique is a rigorous theory-driven attempt to not only document but to test explanations for patterns of societal change empirically </quote>
The enumerated [cultural] changes are features of the ecology [our ecologies].
<quote>This emerging work suggests <snide>asserts</snide> that among the most powerful contributors to cultural changes in areas like individualism, gender equality, and happiness are shifts in essential features of our ecologies.</quote>
This schema was shown in animal behavior; now it is replicated with people [our people].
<quote>The idea that variations in ecological dimensions and cues like scarcity or population density might be linked to behavioral adaptations has been widely explored in animal kingdom, and recently started to gain prominence as a way to explain variations in human behavior.</quote>
It’s an “implications” paper:
<quote>but also has fundamental implications for psychometric assumptions and replicability in psychological science.</quote>
<quote>Neither experts nor lay people do much better than chance
as “proven” in: Tetlock, 2006; Tetlock & Gardner, 2016.</quote>
<quote>psychological phenomena unfold within a temporal context,</quote> → <fancier>events occur over spans of time; therefor psychological events occur over spans of time<fancier>,
the insight is attributed to Kurt Lewin and Lev Vygotsky; unnamed “other theorists.”
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Flynn, J. R. (1987). Massive IQ gains in 14 nations: What IQ tests really measure. Psychological Bulletin, 101(2), 171 – 191. DOI:10.1037/0033-2909.101.2.171.
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<quote>Here’s what this case boils down to: Officers had a hunch that a drug transaction was going down. They saw nothing obviously suspicious, but got tired of waiting, watching and wiretapping. They then jumped the gun by executing a warrantless search. Until today, this was not enough to support probable cause, but going forward it will be. This is a green light for the police to search anyone’s property based on what officers subjectively believe—or claim to believe—about someone’s everyday conduct. That puts all of us at risk. Accordingly, I dissent, and I’m off to Costco to buy some food. </quote>