Mobile 2.0 (Web 3.0) | Benedict Evans

Benedict (Ben) Evans (A16z); Mobile 2.0 (not Web 3.0); In His Blog; 2017-01-31 (one year ago).

tl;dr → A paean. “The mobile” is the Bee’s Knees!
and → The signal is given: a new S-Curve is commencing.
and → The unbunding / rebundling / unbundling / rebundling cycle, a metaphor of growth-cum-renewal.

Mentions

Scope

  • Amazon
    • They sell stuff, which is purchased by “the mobile” (demographic)
    • Alexa
    • Echo
  • Apple
    • AirPods
    • They make The Phones, which are “the mobile” (a totem of the demographic)
  • Facebook
    • is “the browser”
    • Instant Articles
  • Google
    • Accelerated Mobile Pages (AMP)
    • YouTube, is “the video”
  • Snapchat
    • <rly?>
    • Spectacles

Historiography

Web 1.0
1994, Netscape launched
Web 2.0
2004, Tim O’Reilly, broadband, Yahoo, Flickr, “the social”
Mobile 1.0
2007, the iPhone launch.
Web 3.0 Mobile 2.0
“The Web” is dead; the Wintel device & it’s browser is not relevant any more.
Ah Bullion Yoosers, On. Smart. Phones.
WiFi, The ‘Gs, 3 & 4, LTE, High-DPI screens, 100x GPUs, Sensors (cameras). Cameras

Unaccounted

Missing in the Analysis
  • How is it that The Telecoms will allow this?
    Whereas

    • The Phone is sold through their financing apparatus.
    • The Phone operates on spectrum owned by them.
    • The Phone engenders a billable event every month.
  • Are The Telecoms so inept that they cannot (re-)capture the consumer?
    • Constrained by The Regulation?
    • Mired in The Buraucracy?
    • The corporate DNA (as a metaphor for corporate culture) of Old Monopoly Ma Bell disallows new modes of thinking?
    • They are disinterested?
  • Maybe with 5G!

Free Association

  • Computers with eyes
  • Combining the camera with touch
  • Video (the sight, sound & motion)
  • <alert><cliche>Consuming content; Deeper engagement.<cliche></alert>
  • <quote>Video is the new HTML, or the new Flash.<quote>
  • Facebook, is “the browser.”
  • YouTube, is “the video.”
  • sides of the brain.
  • “unbundle” the phone.
  • a cluster of little devices that orbit the (smart) phone.
  • Alexa == Spectacles
    <quote>create a new, independent end-point for the cloud that they can own themselves.</quote>
  • Augmented Reality (AR)
  • multi-touch
  • machine learning
  • computer vision
  • voice recognition
  • WOW!

Parable

Business Decision-Making from Folkloric Reasoning on the The Mythological Paradigms

<quote>Alternatively, you can look at this as part of the way that tech swings from bundling to unbundling:

  • AOL bundled content
  • [T]he [W]eb unbundled AOL
  • Google bundled the web,
  • [A]pps unbundled properties from [T]he [B]rowser,
    but also bundled each site into a single icon,
  • and now these platforms form new bundles.

The pendulum will swing back the other way again, at some point. And in parallel, one could argue that Snapchat itself unbundled not ‘photos’ but fun and self-expression from Facebook.</quote>

Estimation

  • Something about app stores and social distribution.
    Except for China, which is different.
  • App distribution requires owning an app store
  • Content distribution is by the linkbait techniques

 

Escape The Matrix | Wired

Escape The Matrix: The Internet is the Uncanniest Valley, Don’t Get Trapped There; Virginia Heffernan; In Wired; 2017-09.
Teaser: The Great Tech Panic: The Internet is The Uncanniest Valley
Virginia Heffernan performs the tweeting at @page88.

tl;dr → The techno panic is discursive: internet life is not A Life Well Lived; as such, and wrapped in 2125 words.
and → Computers are a fetish (just like any other).

Series

The Great Tech Publishing Panic of 2017.

Book

Virginia Heffernan; Magic and Loss: The Internet as Art; Simon & Schuster; 2017-06-027; 272 pages; ASIN:1501132679: kindle: $13, paper: $2+SHT.

Mentions

  • Amazon
    • Alexa, of Amazon
    • Echo, of Amazon
  • Facebook
  • Google
  • Instagram
  • Snapchat
  • Snopes
  • Spotify
  • Twitter
  • YouTube

Who

  • Elaine Scarry, a philosoph.
    • Professor of English and American Literature and Language, the Walter M. Cabot Professor of Aesthetics and the General Theory of Value at Harvard University; via Jimi Wales’ Wiki
  • David Kessler
    • this guy
      David Kessler, expert, popularizer

      • grief counseling
      • adviser to the stars of Hollywood.
    • not this guy
      David Aaron Kessler. In Jimi Wales’ Wiki.

      • pediatrics
      • law
      • Commissioner of the Food &amp Drug Administration (FDA)
  • Masahiro Mori, professor, robtics.

Quotes

<quote>The same anxiety turned contempt attends much of today’s social media, notably Twitter and Snapchat, where the sheen of fatuousness, cryptic UX, and clubhouse jargon appears designed to humiliate and enfeeble.</quote>

<quote>David Kessler has written about mental illness, thoughts, ideologies, and persistent images of past or future can “capture” a person and stall their mental freedom.</quote>

<quote>Paradoxically, framing the internet as a text to be read, not a life to be led, tends to break, without effort, its spell. Conscious reading, after all, is a demanding ocular and mental activity that satisfies specific intellectual reward centers. And it’s also a workout; at the right time, brain sated, a reader tends to become starved for the sensory, bodily, three-dimensional experience of mortality, nature, textures, and sounds—and flees the thin gruel of text.</quote>
Challenge to the reader: edit this down to ten words, but retain the metaphor of “breaks the spell” and the (physical) “workout” concept.

Referenced

  • Elaine Scarry, Dreaming by the Book, 1999
    tl;dr → <quote>a manifesto on literature and the imagination.</quote>
  • Arrival of a Train at La Ciotat,, a movie, 1896.
  • The Polar Express, a movie, 2010+ (recent)

Argot

The Suitcase Words

Oh my, lots of them…
  • Acela
  • Artificial Intelligence (AI)
  • blockchain
  • Coke
    Diet Coke
  • James Comey
  • cyber, the cyber
    • cyberattack
    • cyberwarefare
  • Diet Coke
  • drones
  • digitization
  • GIF
  • GPS
  • McModern design
  • Mentos
  • OGG (sic)
    Ogg, definition
  • Barack Obama
  • PGP
  • Pokémon Go
  • Redit
    • reditor
    • subredditor
  • Russia
  • Super Mario Odyssey
  • web metropolis
  • UX
  • vapors
    suffering the vapors
  • YouTube

Surprise, Echo Owners, You’re Now Part of Amazon’s Random Social Network | Gizmondo

Surprise, Echo Owners, You’re Now Part of Amazon’s Random Social Network; Kashmir Hill; In Gizmondo; 2017-07-19.

Mentions

  • Amazon Echo
  • Amazon Alexa
  • Google Search
  • Google Voice Search
  • Alexa&Echo becomes a 1980s-style answering machine.
  • Internet of [Consumer] Things
  • late-binding software updates can “change behavior”
  • something about ex-boyfriends.
  • <handwringing>context collapse</handwringing>
  • <handwringing>A hacker could find out…</handwringing>
  • Denegotiating (Opt Out) requires calling Amazon Customer Service.

Time Line

2014
first release 2014.
2017-05
  • force-placed software update
  • features
    • Drop In
    • Alexa Calling and Messaging

Referenced

In rough order of appearance