The Rise of the Publishing Platform Specialist | WSJ

The Rise of the Publishing Platform Specialist; Jack Marshall; In The Wall Street Journal (WSJ); 2016-03-25.
Teaser: Publications are hiring a point person to coordinate with new platforms like Facebook Instant Articles and Snapchat Discover

Mentions

  • Exemplars
  • Condé Nast International
  • Previously (Vox Hires Choire Sicha)
    • Choire Sicha
    • Vox Media
    • Melissa Bell, vice president for growth and co-founder of Vox.com, Vox Media

Quoted

  • Wolfgang Blau, chief digital officer, Condé Nast International.

Previously

Ad tech is killing the online experience | The Guardian

Ad tech is killing the online experience;; In The Guardian; 2015-07-19.

tl;dr → fluff, no new information; recites opinements written elsewhere; yet everyone wants to pile on here; c.f. The Verge 2015-07-20.
tl;dr → riffing against John Gruber; Safari Content Blocker, Before and After; In His Blog entitled Daring Fireball; 2015-07-08.

Mentions

  • Facebook
  • Twitter
  • Web Fonts
  • How Apple’s new ad-blocker could save the media (maybe); ; In The Guardian; 2010-06-09 (yes half a decade ago).
    Teaser: Safari 5 looks like bad news for ad-supported sites. But if we’re very, very lucky, it might not turn out that way
    tl;dr → Safari 5 had Safari Reader with ad stripping in 2010 (and no one remembers)
  • Apple News
  • Facebook Instant Articles

The mobile web sucks | The Verge

The mobile web sucks; Nilay Patel; In The Verge; 2015-07-20.
Teaser: It’s going to get worse before it gets better

tl;dr → a roundup of the primary sources, oped pieces in other venues.
tl;dr → mobile browsers are weak & perform poorly.  The handhelds have puny CPUs and little memory.  The fault lies with JavaScript.
tl;dr → riffing against John Gruber; Safari Content Blocker, Before and After; In His Blog entitled Daring Fireball; 2015-07-08.

Mentions

  • Ben Thompson; Why Web Pages Suck; In His Blog entitled Stratechery; 2015-07-15.
    riffing against: Gruber’s complaint.
  • John Gruber; Safari Content Blocker, Before and After; In His Blog entitled Daring Fireball; 2015-07-08.
    Mentions

    • Apple news site iMore
    • Safari Content Blocker system would cause a “reckoning” for publishers b
    • <quote>With Safari Content Blockers, Apple is poised to allow users to fight back. Apple has zeroed in on what we need: not a way to block ads per se, but a way to block obnoxious JavaScript code. A reckoning is coming.</quote>
  • Facebook the new AOL; Nilay Patel; In The Verge; 2015-01-04.
    Teaser: Welcome ot the Revenge of the ’90s Internet.
  • Whereas The Vergepublishes 40 linkbait packages per day
    • It is not possible to do this on multiple proprietary publishing systems.
    • ergo Web publishing in “standard” HTML and “standard” adtech to monetize.
  • The web is too slow & bloated so, therefore
    • Apple News (iMore)
    • Facebook Instant Articles
  • Mobile/Tablet Browser Market Share; At NetMarketShare.
  • There is some chain of reasoning in the middle that induces a causal relationship between performance and ecosystem health:
    • Chain of Reasoning
      • Bad PC software created the opening for The Web
      • Bad Mobile Web created the opening for Mobile Apps
      • Unvoiced: something about opening the way for Officework/Desktop/EXE/Apps (again).
    • Claim: Microsoft is giving away Windows 10 because Windows 10 exe files will “run anywhere” (ahem: write once, run anywhere).
    • <quote>Apps have become nearly irrelevant on desktops because the web experience is close to perfect, while apps are vitally important on phones because the web experience is dismal. Windows 10 looks like it’s going to be a big step forward for Microsoft, but it won’t be able to bridge that gap. I’m not sure anything can.</quote>
  • John Gruber; WWDC 2007 Keynote News; In His Blog; 2007-06-11.
    tl;dr → reference to Apple (Steve Jobs’) strategy on iPhone & Web
    <quote>If all you have to offer is a shit sandwich, just say it. Don’t tell us how lucky we are and that it’s going to taste delicious.</quote>
  • Nolan Lawson; Safari is the new Internet Explorer; In His Blog; 2015-06-30; separately filled.

Actualities