tl;dr → reporter learns about how capitalization tables work, how liquidity preferences work, how warrants work, how finance works. Cites Bloomberg & NYT and ultimately Gornall & Strebulaev
Will Gornall, Ilya A. Strebulaev. Squaring Venture Capital Valuations with Reality (2017-07-11). Stanford University Graduate School of Business Research Paper No. 17-29. ssrn:2955455; Abstract ssrn:2968003. Separately filled.
founded after 1994.
Oscar Insurance Corp.
Pivotal Software Inc.
Uber Technologies, Inc.
Here’s How Unicorns Trick You Into Thinking They’re Real; Julie Verhage; In Bloomberg; 2017-08-03.
tl;dr → cites Gornall & Strebulaev
<quote>Researchers pointed to AppNexus, a digital advertising startup. The company sold shares with a liquidation preference that guaranteed new backers at least double the amount they put in if AppNexus is acquired.</quote>
<quote>the new consortium is far from determining the technical details of its approach, it seems to be following the Digitrust model of using a common decryption key.</quote>
DigiTrust (a predecessor, a competitor)
Jordan Mitchell, CEO
AppNexus (may not be participating any more, no comment now)
Media Math (not “heavily involved”)
<quote>since March 30, Digitrust has held five working group meetings with its 25 publisher and 25 platform participants to discuss deployment logistics and dates, said Mitchell. Publishers might begin to adopt the system in June, he said.</quote>
Travis May, LiveRamp CEO.
Mike Lamb, president, Media Math,
Ari Paparo, CEO, Beeswax,
Jo Holdaway, chief data officer, ESI Media
ESI Media is publisher of the London Evening Standard & The Independent,.
<quote>Consortium members will enjoy access to an identity framework built from pairing an encrypted version of an omnichannel, people-based identifier and a common, open cookie that resides on a shared, open domain. Each consortium member will adhere to a strict agreement requiring best practices with respect to privacy and security, including compliance with digital advertising industry self-regulatory code and applicable laws.</quote>
Andrew Casale, president and chief executive of Index Exchange
David Gosen, general manager, platform solutions, SVP, international, Rocket Fuel.
Matt Keiser, Founder, CEO, LiveIntent.
Michael Lamb, President, MediaMath.
Brian O’Kelley, CEO, AppNexus.
Travis May, president and general manager, LiveRamp
IdentityLink, a service of LiveRamp.
Internet of Things (IoT)
Out of Home (OOH)
(Does one to fifty) and other channels yet to be defined. and emerging channels for targeted programmatic advertising.