Nielsen Teams Up with BARTRENDr: Enhanced Measurements of the Social Drinking Scene Coming; Emma Martin; In Mobile Marketing Watch; 2015-12-29.
tl;dr → cut & paste of a press release
- Nielsen Forms Strategic Alliance with BARTRENDr; Taps Into Mobile Community to Create Enhanced Measurements of the Social Drinking Scene; press release; Nielsen; 2015-12-17.
- Nielsen Bar Moments, a product name
- Danny Brager, SVP,Beverage Alcohol practice, Nielsen.
- Devon Bergman, co-founder, CEO, BARTRENDr.