Google’s plan to block certain ads in Chrome is making ad executives nervous and fueling conspiracy talk | Business Insider

Google’s plan to block certain ads in Chrome is making ad executives nervous and fueling conspiracy talk; Mike Shields; In Business Insider; 2017-10-27.

tl;dr → Google’s Coalition for Better Ads is non-transparent. Many have FUD.

Mentions

  • Google
  • Parsec
    • runs proscribed ads
    • will have to abandon that practice
  • Interactive Advertising Bureau (IAB)
    honorific: <quote>the leading digital-ad trade group</quote>
  • Venable,
    Venable is a purveyor of legal services to the trades.

Proscribed

The Better Ads Standards
  1. auto-play video with sound
  2. mobile full screen rollover (takeover), statement
  3. ten other types, not enumerated
    (there are twelve proscribed creative types)

Administrator

Venable

Membership

two tiers (three tiers)
  1. Google
  2. Tier 1, dues required.
  3. Tier 2, dues required.

Members

  • “dozens of members”
  • Exemplars
    (dropping some names that you are expected to recognize)

    • Google,
    • IAB,
    • GroupM,
    • Procter & Gamble,
    • Thompson Reuters.

Quoted

For color, background & verisimilitude…

  • Anonymous, spox, Google
  • Marc Guldimann, CEO, Parsec
    is against it.
  • Harry Kargman, CEO, Kargo,
    Kargo is in media arbitrage & agency work,
    is against it.
  • Gefen Lamdan, senior vice president, Celtra.
    Celtra is an agency,
    is against it.
  • Ari Lewine, co-founder, chief strategy officer, Triplelift.
    is against it; was vague, mentioned Facebook, Google.
  • Brendan McCormick, spox, Venable
  • Jim Spanfeller
    • honorific: an industry veteran,
    • ex-GM Forbes.com, attributed as “who once ran”
    • founder The Daily Meal, (a blog)
  • Troy Young, president digital, Hearst Media.
    like it; opines Google’s viewpoint on Google’s media.

Referenced

Previously

In Business Insider

Apple Safari Privacy Cookie Features Praised by the EFF | Infosecurity

Apple Safari Privacy Cookie Features Praised; ; In Infosecurity Magazine; 2017-09-23.

Occasion

Andrés Arrieta, Alan Toner (EFF); Apple Does Right by Users, Wrong by Advertisers; In Their Blog at the Electronic Frontier Foundation; 2017-09-20.

Background

Advertising Trade Groups Object to Safari’s New Intelligent Tracking Protection | John Gruber

John Gruber; Daring Fireball: Advertising Trade Groups Object to Safari’s New Intelligent Tracking Protection; In His Blog; 2017-09-16.

tl;dr → the gloating. Big Bad Apple pulled one over on Big Bad AdTech.  Gruber a Cupertino boosterist. Quotes from the Microsoft pantheon are exhibited.

Occasion

Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser; ; In Ad Week; 2017-09-14.
Teaser: They argue it’ll hurt user experience and campaign targeting

Mentions

  • Intelligent Tracking Prevention (ITP)
  • Interactive Advertising Bureau (IAB)
  • American Advertising Federation (AAF)
  • Association of National Advertisers (ANA)
  • Trade Group Name with Four ‘A’s in it (4A)
    American Association of Advanced Advertisers (AAAA, 4A)
    American Association of Advertising Agencies (4As)

Who

 

As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread | Advertising Age

As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread; ; In Advertising Age; 2017-09-20.

tl;dr → Microsoft has joined the Coalition for Better Ads.

Original Sources

Rik van der Kooi (Microsoft); Microsoft Joins The Coalition For Better Ads; In Their Blog; 2017-09.
Rik van der Kooi is corporate VP for search advertising, Microsoft.

Mentions

  • Microsoft
  • Coalition for Better Ads (CBA)
    • for Chrome
    • of Google
  • Edge
    • a browser
    • of Microsoft
  • <could><eventually>unilaterally block ads that coalition research editorial has deemed annoying.</eventually></could>
  • Google
  • Will call it “ad filtering” going forward
    <quote>The term “blocking” carries a lot of baggage.</quote>
  • <quote>Chrome browser will start “filtering” in “early” 2018.
  • Digital Content Next
    • a trade association
    • for online publishers
    • member, CBA
  • Adblock Plus
    • Eyeo
    • <quote>charges [large] companies fees to participate in its whitelisting program<quote>
    • The business model is extortion, attributed to Randall Rothenberg.
      The spox of Microsoft did not <quote>immediately respond to a request for comment on that point.</quote> [but did she later?]

Membership

  • Procter & Gamble
  • Unilever
  • WPP’s GroupM
  • Facebook
  • Thomson, of Reuters
  • The Washington Post
  • Interactive Advertising Bureau (IAB)
  • Association of National Advertisers (4As)
  • Digital Content Next, a trade association for online publishers and a coalition member itself.
  • <ahem>…and more!</ahem>

Quoted

For color, background &&amp verisimilitude…

  • A spox, a ‘droid, presented as a woman, Microsoft.
  • Rik van der Kooi, corporate VP for search advertising, Microsoft.
  • Satya Nadella, CEO, Microsoft.
  • Jason Kint, CEO, Digital Content Next.
  • Randall Rothenberg, CEO, Interactive Advertising Bureau (IAB).

Previously

In Advertising Age

Curiosity gap about AdTech, you won’t believe what happens next!

; Things you should know about AdTech, today; In His Blog, centrally hosted on LinkedIn; 2017-08-30; regwalled.

Occasion

Boosterism in front of the trade shows
  • Exchange Wire #ATSL17
  • Dmexco
  • Programmatic IO

Separately noted.

OpenRTB v2.5 | IAB

OpenRTB 2.3.1 (PDF)
Provides an update to the specification addressing two typos:

  • Section 3.2.13 – In the user object, the buyer ID attribute has been corrected to “buyeruid.”
  • Section 4.4 – The ${AUCTION_BID_ID} macro has been corrected to be substituted with the “BidResponse.bidid” attribute.
2015-06
OpenRTB 2.3 (PDF)
The OpenRTB 2.3 specification provides support for native ads. This is one of the most significant updates to OpenRTB as it allows for native ads to be targeted, optimized, and transacted on programmatically, reducing workload on publishers and advertisers alike. Release highlights include:

  • Native ad placements must be included directly into the impression object in order to be passed through the bidstream.
  • Allows for the inclusion of metadata (title, urls, data, img files) in the native request. The buy side now has the ability to describe the unit that’s being bid on and the supply side is able to define which fields are available and required in order to assemble the native ad.
  • Updates to the style of the document including improved diagrams and revamped table format to support the continued commitment to OpenRTB.
2015-01
OpenRTB 2.2 (PDF)
OpenRTB 2.2 provided for improved PMP and non-intentional traffic support. With bot traffic becoming an increasing concern to both the buy and sell sides, OpenRTB 2.2 allows for all parties to be able to provide real-time feedback on ads to determine and block non-human traffic. Release highlights include:

  • Support to the allow for the differentiation of secure and nonsecure inventory.
  • Exhaustive Deal ID support for Private Marketplaces
  • Improved backing for new types of mobile and video inventory
  • Ability for buyers to alert sellers in real time about suspected bot traffic
  • COPPA regulation support
2014-04
OpenRTB 2.1(PDF)OpenRTB 2.1 provided for improved VAST video, tablet and location targeting support. Release highlights include:

  • IAB Tier-2 category support
  • Recognition of tablet inventory
  • VAST video across RTB;  the video object must represent an impression as either banner, video or both
  • Location source support; differentiation of GPS derived and zip code value targeting
2012-10
OpenRTB 2.0(PDF)OpenRTB 2.0 provided unified support for display, mobile, and video capabilities. This was a significant step forward for programmatic as allows for the harmonization of mobile and desktop advertising. Release highlights include:

  • VAST ad unit support
  • Improved geographical data definition
  • Increased cross-channel support for mobile and desktop through a common API language.
  • Improved 3rd party data segment support for audience targeting
  • Enhanced attribution support; inclusion of device IDs in mobile & mobile app parameters
2012-01

Server-Side Stitching: How Publishers Are Bypassing Ad Blockers And Avoiding Video Latency | Ad Exchanger

Server-Side Stitching: How Publishers Are Bypassing Ad Blockers And Avoiding Video Latency; ; In Ad Exchanger; 2016-02-04.

Mentions

  • Server-side ad insertion (SSAI)
  • TV-like asset
  • <quote> called client-side ad insertion “prey” for ad block</quote>, attributed to Ralf Jacob, Verizon

Customers

  • BrightCove
    • ESPN
    • Polygon
    • Verge
    • Vox
  • CBS All Access
    Availabililty

    • Amazon Fire TV
    • Roku
  • Over The Top (OTT)
    • Amazon
    • Hulu
    • Netflix

Anti-Customers

who need programmatic, 3rd-party ads, client-side ad insertion

  • Refinery29
  • BuzzFeed

Products

  • Lift, BightCove
  • Anvato, an SSAI vendor.

Technology (standards)

  • Video Ad Serving Template 4.0 (VAST 4.0), Interactive Advertising Bureau (IAB)
  • devices
    • Roku
    • Apple TV
  • formats
    • HTTP Live Streaming (HLS), of Apple
  • operating systems
    • Android
    • iOS

Technology (the stitchers)

  • Adobe Primetime (was Auditude)
  • Anvato
  • FreeWheel of Comcast
  • mDialog of Google
  • Verizon Digital Media Services

Markets

  • DoubleClick For Publishers, of Google
  • FreeWheel
  • SpotX

Quoted

  • Alex Calic, CRO, The Media Trust.
  • Mike Green, VP, Brightcove,
  • Ralf Jacob, CRO, Verizon Digital Media Services.
  • Matt Smith, chief evangelist, Anvato.
  • Jarred Wilichinsky, VP of video monetization and operations,CBS Digital Media at CBS Interactive of Continental Broadcasting System (CBS)

Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment | Marketing Land

Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment; In Marketing Land; 2016-01-29.
Teaser: Publishers and marketers have taken users for granted when it comes to ads.

tl;dr → ads are all the time & everywhere, they are horrible, consumers hate them; consumers have no standing to care.  The consumers will have ads.

Original Sources

Mentions

In rough order of appearance in the piece.

The Consumer POV On Cross-Device Tracking: ‘No, Thanks’ | Ad Exchanger

The Consumer POV On Cross-Device Tracking: ‘No, Thanks’; ; In Ad Exchanger; 2015-12-23.

tl;dr → survey of the given-name only commentariat from the Workshop on Cross-Device Tracking at the Federal Trade Commission (FTC), 2015-11-16, separately noted.

Original Sources

Workshop on Cross-Device Tracking at the Federal Trade Commission (FTC), 2015-11-16, separately noted.

Mentions

Quoted

  • Ari Levenfeld
    • senior director of privacy and inventory quality, Rocket Fuel
    • a board member, Network Advertising Initiative (NAI)
  • Jurgen Van Staden, director of policy, Network Advertising Initiative (NAI).
  • Andrew Sudbury, CTO, Abine.
  • Joseph Turow, professor of communications, University of Pennsylvania.
  • Tim Cook, CEO, Apple
  • Laura Riposo VanDruff, assistant director, Division of Privacy and Identity Protection, Federal Trade Commission (FTC)