<quote>the new consortium is far from determining the technical details of its approach, it seems to be following the Digitrust model of using a common decryption key.</quote>
DigiTrust (a predecessor, a competitor)
Jordan Mitchell, CEO
AppNexus (may not be participating any more, no comment now)
Media Math (not “heavily involved”)
<quote>since March 30, Digitrust has held five working group meetings with its 25 publisher and 25 platform participants to discuss deployment logistics and dates, said Mitchell. Publishers might begin to adopt the system in June, he said.</quote>
Travis May, LiveRamp CEO.
Mike Lamb, president, Media Math,
Ari Paparo, CEO, Beeswax,
Jo Holdaway, chief data officer, ESI Media
ESI Media is publisher of the London Evening Standard & The Independent,.
<quote>Consortium members will enjoy access to an identity framework built from pairing an encrypted version of an omnichannel, people-based identifier and a common, open cookie that resides on a shared, open domain. Each consortium member will adhere to a strict agreement requiring best practices with respect to privacy and security, including compliance with digital advertising industry self-regulatory code and applicable laws.</quote>
Andrew Casale, president and chief executive of Index Exchange
David Gosen, general manager, platform solutions, SVP, international, Rocket Fuel.
Matt Keiser, Founder, CEO, LiveIntent.
Michael Lamb, President, MediaMath.
Brian O’Kelley, CEO, AppNexus.
Travis May, president and general manager, LiveRamp
IdentityLink, a service of LiveRamp.
Internet of Things (IoT)
Out of Home (OOH)
(Does one to fifty) and other channels yet to be defined. and emerging channels for targeted programmatic advertising.
<quote>The product works by combining LiveRamp’s retail connectivity with PlaceIQ’s location targeting. LiveRamp has a huge repository of in-store shopping data, which it receives through a network of third parties.</quote>
The Hidden Value of Acxiom’s LiveRamp; Chris Kane; In Medium; 2015-03-21.
Teaser: Acxiom recently spent a hefty $310M to buy LiveRamp, a company best known for its offline-to-online “data onboarding” service. But the real value of LiveRamp is its ubiquitous ID syncing network. LiveRamp has positioned itself as the switchboard of digital advertising — the router of marketing data across a hyper-fragmented ad tech ecosystem.
<quote>An alternative approach is to designate a single company to be the hub of all ID syncs. The hub can collect IDs from each participating ad tech partner and then form mutual ID syncs as needed. Think of this as a match maker who knows the full universe of eligible singles and can then introduce couples. </quote>
Eric Litman, CEO, Medialets
<quote>Google, Apple, and Microsoft, as the dominant operating system vendors, could easily fix this problem of cross-device user identification for advertising in a consistent, privacy-friendly way if they wanted to, IDFA and Google AdID are steps in the right direction, and hopefully Apple and Google will continue to improve them and and create a standard that everyone can support.”</quote>