Google’s plan to block certain ads in Chrome is making ad executives nervous and fueling conspiracy talk | Business Insider

Google’s plan to block certain ads in Chrome is making ad executives nervous and fueling conspiracy talk; Mike Shields; In Business Insider; 2017-10-27.

tl;dr → Google’s Coalition for Better Ads is non-transparent. Many have FUD.

Mentions

  • Google
  • Parsec
    • runs proscribed ads
    • will have to abandon that practice
  • Interactive Advertising Bureau (IAB)
    honorific: <quote>the leading digital-ad trade group</quote>
  • Venable,
    Venable is a purveyor of legal services to the trades.

Proscribed

The Better Ads Standards
  1. auto-play video with sound
  2. mobile full screen rollover (takeover), statement
  3. ten other types, not enumerated
    (there are twelve proscribed creative types)

Administrator

Venable

Membership

two tiers (three tiers)
  1. Google
  2. Tier 1, dues required.
  3. Tier 2, dues required.

Members

  • “dozens of members”
  • Exemplars
    (dropping some names that you are expected to recognize)

    • Google,
    • IAB,
    • GroupM,
    • Procter & Gamble,
    • Thompson Reuters.

Quoted

For color, background & verisimilitude…

  • Anonymous, spox, Google
  • Marc Guldimann, CEO, Parsec
    is against it.
  • Harry Kargman, CEO, Kargo,
    Kargo is in media arbitrage & agency work,
    is against it.
  • Gefen Lamdan, senior vice president, Celtra.
    Celtra is an agency,
    is against it.
  • Ari Lewine, co-founder, chief strategy officer, Triplelift.
    is against it; was vague, mentioned Facebook, Google.
  • Brendan McCormick, spox, Venable
  • Jim Spanfeller
    • honorific: an industry veteran,
    • ex-GM Forbes.com, attributed as “who once ran”
    • founder The Daily Meal, (a blog)
  • Troy Young, president digital, Hearst Media.
    like it; opines Google’s viewpoint on Google’s media.

Referenced

Previously

In Business Insider