Curiosity gap about AdTech, you won’t believe what happens next!

; Things you should know about AdTech, today; In His Blog, centrally hosted on LinkedIn; 2017-08-30; regwalled.

Occasion

Boosterism in front of the trade shows
  • Exchange Wire #ATSL17
  • Dmexco
  • Programmatic IO

Separately noted.

After Header Bidding: Unified Ad Serving | RTBlog of MediaPost

After Header Bidding: Unified Ad Serving; (staff); In RTBlog, of MediaPost; 2017-08-06.
tl;dr → something about something called unified ad serving. Pubmatic has products in this modality.

Occasion

Understanding Auction Dynamics; a white paper; PubMatic; 2017-08; 19 pages; (paywalled; pay with PII) landing.

Mentions

Trends

In programmatic advertising
  1. use of header bidding partners
  2. supply-side platform consolidation
  3. infrastructure costs
  4. publisher control
  5. increased focus on ROI and yield
    [how is this different than #3?]

Who

  • Jeffrey K. Hirsch, CMO, “head” of U.S. publisher development, PubMatic

Argot

  • Header bidding
  • Programmatic (advertising)
    • Programmatic is not API access
    • Programmatic is not self-serve.
    • Programmatic is not impacted managed service
    • Programmatic is … what the cool kids are doing.
  • Waterfall auctions
  • Device matching
  • Device graph
  • Mobile first
    <snide>means exactly what?</snide>
    <snide2>It means no Wintel, that’s what it means.</snide2>

Previously

In MediaPost

Programmatic Everywhere? Data, Technology and the Future of Audience Engagement | Winterberry Group, IAB

Programmatic Everywhere? Data, Technology and the Future of Audience Engagement; Winterberry Group, IAB; a whitepaper; 2013-11; 36 pages; landing.

Promotions

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment » TRUSTe Blog

Rick Armstrong (TRUSTe); Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment; In Their Blog; 2010-10-08.
Rick Armstrong, Senior Product Marketing Manager, TRUSTe

Promotions

Standards

Advertisers Worry About Changes to ‘Cookies’ | WSJ

Suzanne Vranica, Christopher S. Stewart; Advertisers Worry About Changes to ‘Cookies’; In The Wall Street Journal; 2013-09-19.