As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread; Nat Ives; In Advertising Age; 2017-09-20.
tl;dr → Microsoft has joined the Coalition for Better Ads.
Rik van der Kooi (Microsoft);
Microsoft Joins The Coalition For Better Ads; In Their Blog; 2017-09.
Rik van der Kooi is corporate VP for search advertising, Microsoft. Mentions
Coalition for Better Ads (CBA)
<could><eventually>unilaterally block ads that coalition
research editorial has deemed annoying.</eventually></could>
Google Will call it “ad filtering” going forward
<quote>The term “blocking” carries a lot of baggage.</quote> <quote>Chrome browser will start “filtering” in “early” 2018.
Digital Content Next
a trade association
for online publishers
<quote>charges [large] companies fees to participate in its whitelisting program<quote>
The business model is extortion, attributed to Randall Rothenberg.
The spox of Microsoft did not <quote>immediately respond to a request for comment on that point.</quote> [but did she later?] Membership
Procter & Gamble Unilever
Thomson, of Reuters
The Washington Post Interactive Advertising Bureau (IAB)
Association of National Advertisers (4As)
Digital Content Next, a trade association for online publishers and a coalition member itself.
For color, background && verisimilitude…
A spox, a ‘droid, presented as a woman, Microsoft.
Rik van der Kooi, corporate VP for search advertising, Microsoft.
Satya Nadella, CEO, Microsoft.
Jason Kint, CEO, Digital Content Next.
Randall Rothenberg, CEO, Interactive Advertising Bureau (IAB).
Posted in Announcement |
Tagged AdBlock Plus, Chrome, Coalition for Better Ads (CBA), Digital Content Next, Edge, Eyeo, Google+, Interactive Advertising Bureau (IAB), Jason Kint, Microsoft, Randall Rothenberg, Rik van der Kooi, Satya Nadella
Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment; Greg Sterling; In Marketing Land; 2016-01-29.
Teaser: Publishers and marketers have taken users for granted when it comes to ads.
tl;dr → ads are all the time & everywhere, they are horrible, consumers hate them; consumers have no standing to care. The consumers will have ads.
In rough order of appearance in the piece.
Posted in Background |
Tagged Accelerated Mobile Pages (AMP), ad blocking, Adobe, All Ads All The Time and on Every Available Surface, Darren Herman, Interactive Advertising Bureau (IAB), Martin Sorrell, Mozilla, PageFair, Randall Rothenberg, Vibes, WPP
IAB on the blame for ad blocking: ‘It begins with brands’; Ricardo Bilton; In Digiday; 2015-11-02. Mentions
Interactive Advertising Bureau (IAB)
Randall Rothenberg, CEO, IAB
<quote>“To the degree that there is abuse of consumers, almost by definition it begins with the brands that are contracting agencies, which are in turn contracting publishers, which are then working with technology providers. There’s a stream of activity that ends up in the consumer experience, and if that experience is bad, it begins with the brands.</quote>
<quote>The publishers are essentially the last stop in a chain of activity with brands and agencies that aren’t necessarily pulling their fair share of the weight.</quote>
LEAN, an IAB remediation action
LEAN = Light, Encrypted, Ad-Choice Supported, Non-Invasive
Lean In but for marketers. Previously
For color, background & verisimilitude
Joey Trotz, vp advertising at Turner Broadcasting.
Jen Brady, founder and CEO, Fred Associates.
Ari Rosenberg (Performance Price Holdings);
Why Does Randall Rothenberg Still Have a Job?; In MediaPost; 2015-00-10.
Ari Rosenberg is Founder, Performance Pricing Holdings, LLC
tl;dr → Randall Rothenberg has presided over problems in the adtech sector. Especially ad blocking which is a symptom of this failure.
Rob Norman (GroupM);
Ad blocking. Be careful what you wish for; In His Blog, on LinkedIn; 2015-06-17. Mentions
<quote>Ad Blockers (like AdBlock and AdBlockPlus)</quote>
<quote>As a result, up to now, ad blocking has been regarded as a fringe issue confined to tech and gaming sites and has not ranked high on premium publishers “things to address” list.</quote>
Acceptable Ads program <quote>Randall Rothenberg President of the IAB says his team is researching the technical and legal precedents very carefully, as concern amongst his members has ratcheted up considerably.</quote>
<quote>Technically, it seems feasible to detect if an ad blocker is operating on one’s site. If that is possible, one could give consumers an option: access the content in exchange for seeing ads, pay a subscription or be denied the service. Perhaps this is more likely short-term solution; give consumers what they pay for or give them nothing.</quote>
Fall of the Banner Ad: The Monster That Swallowed the Web; Farhad Manjoo; In The New York Times (NYT); 2014-11-05.
tl;dr => the solution is branded content.
native ads good
branded content good
Randall Rothenberg (IAB); Randall Rothenberg, IAB President & CEO, Sets Record Straight on Digital Banner Ads; In Their Blog; 2014-11-06.
Posted in Background |
Tagged cookieless, DigitasLBI, Do Not Track, Do Not Track (DNT), Elizabeth Dwoskin, Eric Bader, Eric Franchi, Giovanni Vigna, Interactive Advertising Bureau (IAB), Lastline, Microsoft, Mike Anderson, Nanda Kishore, Publicis Groupe, PubMatic, Rajeev Goel, Randall Rothenberg, Razorfish, Rishad Tobaccowala, ShareThis, Spencer Ante, Tealium, Undertone, Wendy Bounds