As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread | Advertising Age

As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread; ; In Advertising Age; 2017-09-20.

tl;dr → Microsoft has joined the Coalition for Better Ads.

Original Sources

Rik van der Kooi (Microsoft); Microsoft Joins The Coalition For Better Ads; In Their Blog; 2017-09.
Rik van der Kooi is corporate VP for search advertising, Microsoft.

Mentions

  • Microsoft
  • Coalition for Better Ads (CBA)
    • for Chrome
    • of Google
  • Edge
    • a browser
    • of Microsoft
  • <could><eventually>unilaterally block ads that coalition research editorial has deemed annoying.</eventually></could>
  • Google
  • Will call it “ad filtering” going forward
    <quote>The term “blocking” carries a lot of baggage.</quote>
  • <quote>Chrome browser will start “filtering” in “early” 2018.
  • Digital Content Next
    • a trade association
    • for online publishers
    • member, CBA
  • Adblock Plus
    • Eyeo
    • <quote>charges [large] companies fees to participate in its whitelisting program<quote>
    • The business model is extortion, attributed to Randall Rothenberg.
      The spox of Microsoft did not <quote>immediately respond to a request for comment on that point.</quote> [but did she later?]

Membership

  • Procter & Gamble
  • Unilever
  • WPP’s GroupM
  • Facebook
  • Thomson, of Reuters
  • The Washington Post
  • Interactive Advertising Bureau (IAB)
  • Association of National Advertisers (4As)
  • Digital Content Next, a trade association for online publishers and a coalition member itself.
  • <ahem>…and more!</ahem>

Quoted

For color, background &&amp verisimilitude…

  • A spox, a ‘droid, presented as a woman, Microsoft.
  • Rik van der Kooi, corporate VP for search advertising, Microsoft.
  • Satya Nadella, CEO, Microsoft.
  • Jason Kint, CEO, Digital Content Next.
  • Randall Rothenberg, CEO, Interactive Advertising Bureau (IAB).

Previously

In Advertising Age

Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment | Marketing Land

Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment; In Marketing Land; 2016-01-29.
Teaser: Publishers and marketers have taken users for granted when it comes to ads.

tl;dr → ads are all the time & everywhere, they are horrible, consumers hate them; consumers have no standing to care.  The consumers will have ads.

Original Sources

Mentions

In rough order of appearance in the piece.

IAB on the blame for ad blocking: ‘It begins with brands’ | Digiday

IAB on the blame for ad blocking: ‘It begins with brands’; Ricardo Bilton; In Digiday; 2015-11-02.

Mentions

  • Interactive Advertising Bureau (IAB)
  • Randall Rothenberg, CEO, IAB
    • <quote>“To the degree that there is abuse of consumers, almost by definition it begins with the brands that are contracting agencies, which are in turn contracting publishers, which are then working with technology providers. There’s a stream of activity that ends up in the consumer experience, and if that experience is bad, it begins with the brands.</quote>
    • <quote>The publishers are essentially the last stop in a chain of activity with brands and agencies that aren’t necessarily pulling their fair share of the weight.</quote>
  • LEAN, an IAB remediation action
    • LEAN = Light, Encrypted, Ad-Choice Supported, Non-Invasive
    • Like Lean In but for marketers.

Previously

Quoted

For color, background & verisimilitude

  • Joey Trotz, vp advertising at Turner Broadcasting.
  • Jen Brady, founder and CEO, Fred Associates.

Ad blocking. Be careful what you wish for | Rob Norman, GroupM

Rob Norman (GroupM); Ad blocking. Be careful what you wish for; In His Blog, on LinkedIn; 2015-06-17.

Mentions

  • <quote>Ad Blockers (like AdBlock and AdBlockPlus)</quote>
  • <quote>As a result, up to now, ad blocking has been regarded as a fringe issue confined to tech and gaming sites and has not ranked high on premium publishers “things to address” list.</quote>
  • Acceptable Ads program
  • <quote>Randall Rothenberg President of the IAB says his team is researching the technical and legal precedents very carefully, as concern amongst his members has ratcheted up considerably.</quote>
  • <quote>Technically, it seems feasible to detect if an ad blocker is operating on one’s site. If that is possible, one could give consumers an option: access the content in exchange for seeing ads, pay a subscription or be denied the service.  Perhaps this is more likely short-term solution; give consumers what they pay for or give them nothing.</quote>

Fall of the Banner Ad: The Monster That Swallowed the Web | NYT

Post

Fall of the Banner Ad: The Monster That Swallowed the Web; Farhad Manjoo; In The New York Times (NYT); 2014-11-05.

tl;dr => the solution is branded content.

  • banners bad
  • popups bad
  • takeovers bad
  • adware good
  • native ads good
  • branded content good

Mentions


Riposte

Randall Rothenberg (IAB); Randall Rothenberg, IAB President & CEO, Sets Record Straight on Digital Banner Ads; In Their Blog; 2014-11-06.

Stale Cookies: How companies are tracking you online today | SFGate

James Temple; Stale Cookies: How companies are tracking you online today; In SFGate; 2013-10-02.

Advertisers Worry About Changes to ‘Cookies’ | WSJ

Suzanne Vranica, Christopher S. Stewart; Advertisers Worry About Changes to ‘Cookies’; In The Wall Street Journal; 2013-09-19.