16 mobile theses (a compendium, review & overview of 2015) | Benedict Evans

Benedict Evans; 16 mobile theses; In His Blog; 2015-12-18; podcast.


  1. Mobile is the new central ecosystem of tech
  2. Mobile is the internet
  3. Mobile isn’t about small screens and PCs aren’t about keyboards
    Mobile means an ecosystem and that ecosystem will swallow ‘PCs’
    It is the ARM ecosystem, not the Wintel ecosystem.
  4. The future of productivity
  5. Microsoft’s capitulation
  6. Apple & Google both won, but it’s complicated
  7. Search and discovery
  8. Apps and the web
  9. Post Netscape, post PageRank, looking for the next run-time
  10. Messaging as a platform, and a way to get customers.
  11. The unclear future of Android and the OEM world
  12. Internet of Things
  13. Cars
  14. TV and the living room
  15. Watches
  16. Finally, we are not our users



In archaeological order.