Curiosity gap about AdTech, you won’t believe what happens next!

; Things you should know about AdTech, today; In His Blog, centrally hosted on LinkedIn; 2017-08-30; regwalled.

Occasion

Boosterism in front of the trade shows
  • Exchange Wire #ATSL17
  • Dmexco
  • Programmatic IO

Separately noted.

Server-Side Stitching: How Publishers Are Bypassing Ad Blockers And Avoiding Video Latency | Ad Exchanger

Server-Side Stitching: How Publishers Are Bypassing Ad Blockers And Avoiding Video Latency; ; In Ad Exchanger; 2016-02-04.

Mentions

  • Server-side ad insertion (SSAI)
  • TV-like asset
  • <quote> called client-side ad insertion “prey” for ad block</quote>, attributed to Ralf Jacob, Verizon

Customers

  • BrightCove
    • ESPN
    • Polygon
    • Verge
    • Vox
  • CBS All Access
    Availabililty

    • Amazon Fire TV
    • Roku
  • Over The Top (OTT)
    • Amazon
    • Hulu
    • Netflix

Anti-Customers

who need programmatic, 3rd-party ads, client-side ad insertion

  • Refinery29
  • BuzzFeed

Products

  • Lift, BightCove
  • Anvato, an SSAI vendor.

Technology (standards)

  • Video Ad Serving Template 4.0 (VAST 4.0), Interactive Advertising Bureau (IAB)
  • devices
    • Roku
    • Apple TV
  • formats
    • HTTP Live Streaming (HLS), of Apple
  • operating systems
    • Android
    • iOS

Technology (the stitchers)

  • Adobe Primetime (was Auditude)
  • Anvato
  • FreeWheel of Comcast
  • mDialog of Google
  • Verizon Digital Media Services

Markets

  • DoubleClick For Publishers, of Google
  • FreeWheel
  • SpotX

Quoted

  • Alex Calic, CRO, The Media Trust.
  • Mike Green, VP, Brightcove,
  • Ralf Jacob, CRO, Verizon Digital Media Services.
  • Matt Smith, chief evangelist, Anvato.
  • Jarred Wilichinsky, VP of video monetization and operations,CBS Digital Media at CBS Interactive of Continental Broadcasting System (CBS)