Adobe has figured out a clever way to track people as they switch between devices | Business Insider

Adobe has figured out a clever way to track people as they switch between devices; ; In Business Insider; 2016-03-22.

tl;dr → cut & paste of an Adobe press release.

Original Sources

Mentions

  •  Cross-Device “co op”
  • Old Schemes
    • cookies
    • IP addresses
    • probabilistic
  • New Scheme
    • deterministic (via email address, hashed)
      “cryptographically hashed login IDs and HTTP header”
  • Something about a consumer opt-out
    • <quote>All co-op members are required to link to an Adobe-created centralized privacy tool</quote>
    • Opt-out is stored in a cookie on the consumer’s device.
    • Similar: TRUSTe.
  • Something about air cover from Future of Privacy Forum (FPF).

Quoted

  • Asa Whillock, principal product manager, Adobe Marketing Cloud, Adobe Inc.

Referenced

Separating advertising’s wheat and chaff | Doc Searls

Doc Searls; Separating advertising’s wheat and chaff; In His Blog; 2015-08-12.

tl;dr → personalization is (still) bad; the solution is ProjectVRM

Opinement

Advertising taxonomized:
  • Brand (blind, untargeted) → good
  • Direct Response (personal, targeted)
    • junk mail → good
    • email → unstated
    • html → bad

Mentions

Prophylaxis

Solution

Argot

in order of appearance (to be read as an indictment)

  • SSPs (Supply Side Platforms)
  • DSPs (Demand Side Platforms)
  • ad exchanges
  • RTB (real time bidding)
  • auctions
  • retargeters
  • DMPs (Data Management Platforms)
  • tag managers
  • data aggregators
  • data brokers
  • data resellers
  • media management systems
  • ad servers
  • gamifiers
  • real time messagers
  • social tools,

Also

Why Data Trackers Couldn’t Trap This City Dweller | Advertising Age

Why Data Trackers Couldn’t Trap This City Dweller; ; In Advertising Age; 2014-10-27.
Teaser: Ad Age Reporter Let Five Consumer Data-Gathering Firms Track Her Every Move for Three Weeks. Here’s What Happened.

tl;dr => nothing, three weeks of nothing; and nobody ITK would participate; therefore tracking is imprecise, lossy and error-prone.

Mentions

  • “Millennials: Breaking the Myths of this No Strings Attached Generation; Nielsen; webinar & report(53 pages); 2014-03-15.
    • Beth Brady, President, Nielsen Segmentation & Local Market Solutions
    • Michael Mancini, VP Thought Leadership, Nielsen Segmentation & Local Market Solutions
  • Participants
  • Category
    • 4Info
    • Acxiom
    • Catalina
    • Merkle
    • Epsilon
    • Experian
    • And also
      • Amazon
      • Facebook
      • Google
  • Apps
    • ABC News
    • Daily Workouts
    • AroundMe
  • Quoted
    • Rick Erwin, president, consumer insights and targeting, Experian Marketing Services,
    • Sue Davidson, senior VP-analytics and accountability, R/GA (an agency).
    • Kirsten McMullen, chief privacy officer, 4Info.
    • Joshua Shale, chief operating officer, Speedeon.
    • Peter Vandre, senior VP, digital analytics practice leader, Merkle (framed as a consultancy).
    • Steve Simpson, Starcom MediaVest Group
  • Loyalty Programs
    • A&P my+Rewards
    • Rite Aid Wellness+
    • ShopRite Price Plus Club
  • Argot
    • SKU
    • PLU (Price Look Up) => the store-specific codes for fruits & vegetables

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment » TRUSTe Blog

Rick Armstrong (TRUSTe); Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment; In Their Blog; 2010-10-08.
Rick Armstrong, Senior Product Marketing Manager, TRUSTe

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